A World Without Chemistry Essay

A world without chemmistry would be simply disastrous. We would have no phones, no lightbulbs, no social networking! Almost everything we use in our daily lifes depends on chemistry to exist, from the food we eat to the clothes on our backs. If we had never studied chemistry we wouldn’t have liquid oxygen. This was developed in the 1800s and is now probably best-known for its role as rocket fuel. Without rockets the space race wouldn’t have happened, or all the everyday things that we got from programmes related to it – from satellite TV to the internet. Chemistry has been called ‘the central science’ because of its role and influence on all of the sciences. It involves the study of the basic units of matter, and without that knowledge other sciences such as physics and biology would not have been particularly successful. Before a world of modern chemistry, humans had very limited ways of preserving foods. It would be very hard to find clean water nowadays if it weren’t for chemistry. Deadly waterborne diseases such as cholera, dysentery and typhoid would be very common. Without chemistry, we would not be able to understand the composition of food. We would not be able to tell what foods are good for us and what foods are bad. We would not be able to estimate the shelf life of foods. We also wouldn’t know how to how to nourish our body with food that would protect us from illnesses such as rickets, osteoporosis and scurvy. Chemistry has enabled us to make up for the nutrients we miss out on, with important vitamins and minerals in capsule form, and fortified breakfast cereals. Without chemistry we would not have modern medicine. Disease and illness would be spreading like wildfire! When modern chemistry began to take off, by the 17th century, the average life expectancy was only 35 years. Advancements in chemistry was able to change that. Nowadays, the life expectancy in Ireland is 80. 32 years. Without modern chemistry we would not have been able to achieve such a high age of life expectancy. Without chemistry, penicillin would never have existed, and minor cuts and grazes and low-grade viruses would often progress to serious illness and fatal septicaemia (blood poisoning). Without chemistry we wouldn’t have salicylic acid! That’s the chemical name for aspirin, the cheap wonder-drug which has given us relief from headaches and fever as well as helping to prevent strokes and heart attacks. And what would us poor, pimply teenagers do without this wonderous chemical to fight all our spots? All I can say is, THANK YOU CHEMISTRY! Chemistry plays a big role in every aspect of our lives. It has allowed other sciences to blossom and has expanded our collective knowledge. We understand how the tiniest components of the human body work and can predict the composition of planets millions of miles away.

Richard Branson Leadership Essay

Introduction I have chosen to write the profile of a Business leader who I admire on Richard Branson. Branson is a English business magnate, best known as the founder and chairman of Virgin Group of more than 400 companies. According to Wagner and Hollenback (2009), leadership is ‘the use of non-coercive and symbolic influence to direct and coordinate the activities of the members of an organised group toward the accomplishment of group objectives. According to Clark (2010), there are three main leadership styles. These are autocratic, democratic and laissez faire. In order to be an effective leader, managers should use all three leadership styles. A good leader should be able to judge which leadership style is most appropriate in a given situation. Research carried out by the University of Michigan and Ohio State University suggests that there are a number of behavioural and leadership theories. These theories outline different aspects of a leader’s behaviour or leadership style which may differentiate those who are effective leaders from those who are not. For example, the University of Michigan identified two general classes of supervisory behaviour. These are employee oriented and job production oriented behaviours. Research carried out by the Ohio State University is very similar to the above piece of research. They identify the two classes of supervisory behaviour styles as a considerate style i.e. employee oriented and an initiating structure style i.e. job production oriented. Similarly to the two above pieces of research, Fiedler identifies two different leadership styles. These are relationship motivated leaders i.e. employee oriented/considerate style and task motivated leaders i.e. job production oriented/initiating structure style. Another piece of research conducted by House identifies four different behavioural styles. They are as follows: directive leadership, supportive leadership, participative leadership and achievement oriented leadership. In order for a manager to be an effective leader they must also be able to perform their roles effectively. A modern leader has fourteen main roles. Richard Branson’s Profile Richard Charles Nicholas Branson was born on the 18th of July 1950 in Blackheath, London. In his youth, Branson was not an impressive student. He was dyslexic and near-sighted, but he could always make things happen. When  he was seventeen, attending school at Stowe, Richard and a classmate started a magazine, Student . When doing an interview with The Guardian he stated â€Å" it was aimed at giving young people a voice on key issues such as the Vietnam War†. He sold  £6,000 worth of advertising in its first edition, which was launched in 1966. The first run of 50,000 copies was disseminated for free, after Branson covered the costs with advertising. This was important business and sales experience for Branson and what he learnt during this time benefited him over time. While running the Student from a basement in London, Richard noticed that stores were not discounting records. Richard began to run ads in the Student offering records at discount prices. The orders flooded in and record sales soon became more profitable than subscription sales. Richard quickly set up an office above an old shoe store and Virgin was born (http://www.lemonadestories.com/virgin.html). The name â€Å"Virgin† was suggested by one of Branson’s early employees because they were all new at business. It was from this point that the Virgin brand grew. Earning enough money from his record store, Branson in 1972 launched the record label Virgin Records with Nik Powell and bought a country estate, in which he installed a recording studio. Mike Oldfield, whose debut album Tubular Bells (1973) was Virgin Records’ first release and a chart-topping best-seller. Virgin Records had other notable artists such as â€Å"The Sex Pistols† and â€Å"Culture Club†. n 1992, to keep his airline company afloat, Branson sold the Virgin label to EMI for  £500 million. Virgin Atlantic had its inaugural flight in 1984 on its then only route between London and New York. After adding a route from Gatwick to Miami in 1986, Virgin Atlantic celebrated its 1,000,00th passenger in 1987. In 2011 Virgin Atlantic carried 5.3 million passengers, making it the eighth largest UK airline in terms of passenger volume. Branson has added other airlines to his Virgin empire such as Virgin Express which operates in Brussles, Virgin Australia and Virgin America. Not being one to shy away from a challenge Branson has had many other ambitious business ventures such as Virgin Vodka, Virgin Cola, the gay night club Heaven, Virgin Cosmetics, Virgin Money, Virgin Cars, F1 team Virgin Racing and most famously Virgin Galactic which plans to provide sub-orbital spaceflights to space tourists, suborbital launches for space science missions and orbital launches of small satellites. He himself frequently  states that all of these ventures are â€Å"calculated risks† which is hard to argue against seeing as Branson is the 4th richest citizen of the United Kingdom, according to the Forbes 2011 list of billionaires, with an estimated net worth of US$4.2 billion. Bransons ambitious and risky are not just limited to the business world as he has broke several world records and attempted many more, for example he completed the first balloon flight across the Atlantic in 1996. All these business and adventuring feats make Branson a truly admiral business leader role model. Branson’s Career and Leadership Style Branson’s career has been hugely successful from leaving school at 16 to go on to become the 4th richest U.K. resident is remarkable. Branson is clear in his book â€Å"Screw it, let’s do it† (2007) about how he has achieved this: â€Å"I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it† With this being said he has combatted the tediousness of working hard by indulging himself in whatever he does, taking a genuine interest and having fun with it: â€Å"A business has to be involving, it has to be fun, and it has to exercise your creative instincts.† Bransons leadership style is undeniably democratic. Although a democratic leader will the final decision, he or she invites other members of the team to contribute to the decision-making process. This is not only increase job satisfaction by involving employees or team meam members in what’s going on, but it also helps develop people’s skills. Employees and team members feel in control of their own destiny, such as the promotion they desire and so are motivated to work hard by more than just a financial reward. Branson professes this in an interview with Kets De Vries (1998) : â€Å": I’m absolutely certain that it’s a question of the kind of people you have, and the way you motivate them. I’m sure that’s what makes any company successful. If you can motivate your people, use their creative potential, you can get through bad times and you can enjoy the good times together. If you fail to motivate your people, your company is doomed†¦.If your employees are happy and smiling and enjoying their work, they will perform well. Consequently, the customers wiIl enjoy their experience with your com- pany. If your employees are sad and miserable and not  having a good time, the customers will be equally miserable.† In the same interview Branson says he often rewards employees: â€Å"We like to reward our key performers for their creative contribution†¦ I suppose that we have made maybe 15 or 20 multimillionaires through this structure.† Branson applies this personal approach when assessing new business like when Virgin Money took over Northern Bank: â€Å"When we launched Virgin Money, I met with staff members at branches up and down the country. The insight those visits gave me were priceless. If I ever needed convincing that investing in a bank was the right thing to do, well, the stories I heard that week confirmed it. To see so many employees enthusiastic and proud to be working for Virgin made me even more excited about the future of our bank. We very much wanted Virgin Money to be the start of something different, and it was great to see that everyone was onboard. I’ve found that if you ensure that your staff and customers are happy and that your product or service is of good quality, the finances often take care of themselves.† What I could learn from Sir Richard Branson Through my study of Branson I have took many snippets of advice which I hope to use during my career in business after I complete my studies. Branson is an avid ambassador for his democratic style of leadership: â€Å"Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.’ This is definitely a characteristic I want to weave into my leadership fibre. This approach has served Virgin well over the years as in his book, Branson (2009), he mentions a positive outside perspective of working for Virgin which is echoed by the agreement of Virgin staff who enjoy working there. â€Å"Virgin people have told me that at the end of a tiring day, when they are off duty, having a drink in the pub, or a meal, they’re occasionally asked where they work. When they say, â€Å"With Virgin,† the enquirer usually replies, â€Å"Lucky you! That must be a great place to work!† Our staffs usually agrees.† In addition to this extracted advice he gives open advice to anyone who wants  to join him in being an entrepreneur. Forbes magazine (2012) pitched Sir Branson the question â€Å"What are your top three pieces of advice for young entrepreneurs?† to which he responded: â€Å"1. Create a strong culture of excellence – roll up your sleeves and work alongside your staff and take care of them. 2. Don’t be afraid to make a fool of yourself if it helps your business. 3. Find ways to equally prioritize people, planet and profits – because it CAN be done.† These three points offer up key things to take on board if you are to succeed. Have high standards to give you an edge over competition and if needs be work on the ground level with your staff to set an example of how you expect things to be done. Take risks even if there is a chance it may make you look silly if it fails, it could help your business and you should lose your ego for the sake of your business. And finally your staff are your greatest resource, environmental and ethical procedures should be taken, Branson has become environmentally aware ever since a speech Al Gore gave him and he has even set up a green fuel business, and do all you can to ensure your business is running profitably. He insists these three things can be done together.Branson is a master marketer and communicator. Forbes (2012), When Richard Branson had the idea of launching Virgin Atlantic, he pitched it to his fellow directors who had no previous experience in the airline business. He delivered the idea simply, concisely, and effectively. Branson offers leaders and entrepreneurs this advice: â€Å"It is vitally important to present a clear, concise plan that investors can easily understand and repeat to their own people. In the first meeting avoid overly complicated, numbers-laden presentations.† Presentations are supposed to be about getting your point across effectively, you could have the most statistical, graphically stunning and hilariously funny presentation to have ever been seen but if the people you are pitching it to don’t come out of that meeting 100% sure what the point you were trying to make was and interested in your idea then you have failed in your objective.As well as learning from Branson’s successes and teachings, there is equally as much to learn from his failings. He expresses this himself: â€Å"You don’t learn to walk by following rules. You learn by doing, and by falling over.† Branson’s book â€Å"Business stripped bare† even has a whole chapter called â€Å"Damage Report†. One anecdote goes as follows: â€Å"I was nineteen years old and driving a shipment of records to Belgium when I stumbled on the fact that records  bought in Great Britain that were intended for export were not subject to purchase tax. So I bought the records I needed, pretended they were export, and then sold them to British customers. The whole ploy involved driving four Transit vans loaded with records to Dover, taking them to France, then returning on the next ferry with the records still on board. It not only was illegal, it was really pretty stupid. In May 1969, I was caught red handed by HM Custom and Excise†¦ But I learned a very important lesson: never do anything that means you can’t sleep at night.† This is a huge piece of advice and something we can learn from and hopefully avoid from encountering ourselves. It cost Richard  £60,000 and took almost 3 years for him to patch up such a loss. Illegal doings can almost certainly cost a business its existence and shouldn’t even be thought about. Conclusion Michael Walenius (2010) concludes in his analyses of Branson’s leadership that â€Å"Sir Richard has got a very high degree of consideration and participation in what he does, but at the same time he is very involved in the structure setting at the start of a new business. He is definitively a relationship-oriented leader who is good at aligning people and giving them emotional support and encouragement. He seems to fall into the segment of being a participative and consultative leader. His very strong charisma seems to make anyone listen and follow him.† I find it extremely difficult to disagree with this evaluation. Branson is an iconic leader who prioritises his employees and their well-being. He follows his belief that a happy employee will work harder, create a happier and better working environment, infect customers with their pleasantness, resulting with a happy and loyal customer who then by word of mouth praise the business leading to increased revenue. He is extremely insightful with his advice on presentations, assessing business opportunities and acknowledging and learning from your mistakes. With an estimated wealth of  £4.3 billion, 400+ companies under his name including the 7th biggest airline in the U.K., the first commercial space travel business and most importantly a well-respected name that’s held in high regard in the public eye Branson truly is the business leader who I most admire and most envy. References: Books: Wagner, J.A. and Hollenback, J.R. (2009) Organizational Behaviour: Securing Competitive Advantage, Michigan: Taylor and Francis Richard Branson (2009) Business Stripped Bare: Adventures of a Global Entrepreneur. London. Virgin Books.Branson, Richard (29 March 2007). Screw It, Let’s Do It. London. Virgin Books Websites: Clark, D. (2010) ‘Leadership Styles’ [online] (Cited 3 February 2012) Available from Kets De Vries (1998) Charisma in Action: (online) (cited 2 December 2012) Available from < http://molar.crb.ucp.pt/cursos/2%C2%BA%20Ciclo%20-%20Mestrados/Gest%C3%A3o/2007-09/DGRH/Papers/Charisma%20in%20action%20PPP.pdf> Richard Branson (2012) Richard Branson on How to Delegate Control of Your Finances (online) (cited on 2 December 2012) Available from < http://www.entrepreneur.com/article/224879> Carmine Gallo (2011) Richard Branson: The One Skill Leaders Need to Learn (online) (cited 2 December) Available from < http://www.forbes.com/sites/carminegallo/2011/06/29/richard-branson-the-one-skill-leaders-need-to-learn/> Michael Walenius (2010) The leadership style of Sir Richard Branson (online) (cited 2 December) Available from < http://michael.walenius.com/?p=141>

Philip Morris Ethical Issues Essay

The Philip Morris founded a cigarette company in 1847 London. They specialized in hand-rolled cigarettes and were very much a small, family ran business. In 1902 the company moved to New York City and had a new demographic in a new country. The company remained small and was actively only the sixth largest tobacco company in the United States. With the famous â€Å"Marlboro Man† advertising campaign the company gained popularity and in 1983 Philip Morris was the largest cigarette company in the United States. From there, the company began to expand into other businesses expanding on its international market. Philip Morris acquired Miller Brewing Company in 1970 and General Foods in 1985. The same year Philip Morris Companies was incorporated as a publicly traded company. Philip Morris continued their expansion with the takeover of Kraft in 1988 and the merger between South African Breweries with Miller Brewing in 2002. Philip Morris Companies changed its name to Altria Group Inc. in 2003 and spun off Kraft Foods in 2007. (4) They then gained the international business of Philip Morris as a separate company and acquired U. S. Smokeless Tobacco Company. The holding company owns Philip Morris USA, U. S.  Smokeless Tobacco Company, Philip Morris Capital Corp and Nu Mark, a new company that produces Nicotine Lozenges. Company Success and Campaigns Today Philip Morris is still top in the cigarette market. The company’s cigarette brands have about half of the cigarette market in the United States. The other Philip Morris brands include Parliament, Virginia Slims, Merit, Cambridge, and Basic. The majority of the company success comes from their genius advertising in the 1950’s. (4) Widely regarded as one of the most successful marketing campaigns of all time the â€Å"Marlboro Man† helped Philip Morris bring itself to the top of the industry. Marlboro used the image of a rugged cowboy enjoying a cigarette on horseback quickly adapt men into enjoying their brand. Released in 1955 the success of the advertisement was incredible. In 1954 Marlboro sales accounted for $154 million in cigarette sold. From there the campaign expanded into other professions including sports stars, racing drivers, and other â€Å"manly-men† to boost bran recognition. (6) The campaign continued through 1999 and is still widely recognized in today’s pop-culture. A lot of Philip Morris’s success can be attributed to the fact that their product is addictive. Having customers with a physical dependency to their product makes customer loyalty an easy thing especially when demand is high. Tobacco Regulation and its Effect on the Company While Philip Morris enjoyed uncontested financial success throughout the latter half of the 20th century it appears trouble is coming. Through the 60’s smoking was a lifestyle in the United States. It was associated with a life of glamor and practically had everyone smoking. By 1963 American adults were smoking an average of 12 cigarettes per day. In 1963 the Surgeon General released the linking of cigarette smoking and cancer. Since then the tobacco industry has only become more regulated. A year later the Cigarette Labeling and Advertising Act was passed which required all cigarettes sold to carry the Surgeon General’s warning. As research into the negative effects of smoking grew stronger the regulations and bans began. In 1990 smoking was banned on buses and domestic flights the first movement in the prohibition of smoking and its dangers to others. With these regulations came lawsuits against the industry from individual smokers and various parties. The tobacco companies settled in 1998 to gain immunity from future lawsuits from government groups in return for $246 billion to be paid out over the course of 25 years. (4) While big tobacco was able to avoid these trials general concern for health caused sales to fall. At first Philip Morris and other tobacco companies publicly disclaimed any link between lung cancer and smoking but this was not enough. To combat these health claims cigarette companies released filtered cigarettes that claimed to limit the amount of dangerous particles in tobacco smoke. The filtered cigarettes were in fact just as harmful as regular cigarettes because consumers would take bigger drags to make up for the lack of smoke. In 2006 the District of Columbia District Court ruled the tobacco companies had made many offenses including lying about health risks and marketing to children. (8) As a result tobacco companies are now required to remove misleading statements about filtered cigarettes being safer and to provide more insight into company procedures. Increased regulation has had Philip Morris dealing with a constantly increasing tobacco tax. The government directly taxes cigarettes in all state owned property. These taxes have led to the drastic increase in cigarette prices. Philip Morris and other companies push the tax down towards their customers. The current state of the tobacco industry is not what it use to be but Philip Morris remains profitable with their large involvement in all markets. (4) Despite a clear public understanding of health risks millions of addicted smokers continue their habit. As Philip Morris continues to make money off a product that is addictive and damaging to its customer it is easy to question the moral roots of the company. An Ethical Look on a â€Å"Evil† Company With full speculation as corporations go Philip Morris is certainly on the list as a â€Å"Evil company. The fact is that the company sells a harmful addictive products that kill almost 20% of Americans each year. In addition the company has long known about the dangers of smoking despite repeatedly denying the medical claims. Although these accusations Philip Morris is taking steps to change their business outlook. The steps to gain a more favorable public opinion shows that the company is not acting unethically. When the reports about health issues came along with smoking Philip Morris made an unprecedented decision. Instead of targeting the health problems and looking to manufacture â€Å"safer† cigarettes Phillip Morris began marketing to the younger crowd. (6) While not necessary breaking the law by physically selling to minors it is clear that the company believes that targeting a younger more impressionable crowd is the solution. It’s hard to pinpoint the moral beliefs of Philip Morris. The company is still extremely successful and their success comes with the expense of the well being of their customers. Philip Morris and Positive Ethical Behavior Philip Morris a company speculated for its concerned about its stakeholders has also still had initiatives that benefit society. Unlike most of its smaller competitors Philip Morris has never manufactured flavored cigarettes. Other tobacco companies came under serious fire for flavored blends like Twista Lime, Mandarin Mint, Beach Breezer. These flavored cigarettes provided a way to appeal to a younger crowd. Philip Morris has never engaged in this kind of behavior and in some cases has made an effort to even deter minors from smoking. Since 1998 the company has spent a self reported $1 billion on youth smoking prevention including its â€Å"Think Don’t Smoke† campaign that was started in the 2000’s. (3) The Philip Morris website is packed with information on the dangers of smoking and the company even supported FDA regulation of tobacco which was eventually allowed by the Tobacco Control Act in 2009. Most recently Altria was listed on Fortune Magazine’s Top 100 most admired companies of 2011 for positive business behavior. In the Socially Responsible category they ranked fourth. The company donated $54 million to multiple nonprofit organizations including the Red Cross, the Smithsonian, and the United Negro College Fund. Looking at the company they engage in parts of an ethically sound corporation that values the impact it can have on society. However once the nature of the business that Philip Morris is engaged in is known only then will the company be hindered. Company Views and the Utilitarian Approach There is no doubt that Philip Morris’s public relation division are hard at work. Despite their social outreach its intention is misguided. The company’s social agenda is arguably just another operating cost to help improve the reputation of Philip Morris as the best of the worse. The company’s support of FDA tobacco regulation might have seemed like a moral move but FDA regulation of tobacco ends up helping Philip Morris. FDA regulation makes it much harder for smaller cigarette companies to survive. Only Philip Morris has the supply chain and brand recognition to remain profitable as cigarettes become more regulated. Additionally FDA regulation makes the industry unattractive heightening the barriers that Philip Morris’s has gaining a competitive advantage. (1) Applying the Utilitarian approach provides an interesting insight into the ethical breakdown of the company. The Utilitarian thinking is the ideal society that starts in an original position where everyone is equal. From there changes in equality should be open to everyone and the changes in equality are to everyone’s advantage. Essentially this approach with an unequally high proportion of wealth, assets, or abilities would have an affect on this type of company. With an equal chance to have an unequal proportion of wealth, assets, or abilities every individual would fight to make unequal distribution to benefit society. Looking at Philip Morris through the Utilitarian approach shows that the company is not acting fairly. Philip Morris engages in many business activities to help maintain their competitive advantage including supporting FDA regulation that would kill their competitors. On a more broad scale the inequality of wealth that Philip Morris has amassed over the years has not been to the advantage of society as a whole. In fact the success of the company has come at the expense of the health and well being of society. While it’s apparent that Philip Morris does not abide by this approach it is hard to blame the company. The Fact of the Matter for Philip Morris Because the negative effects of smoking are widely known and well supported the right to a healthy life falls on the individual to uphold in this situation because smoking is known to be detrimental to that right. That being said the addictive properties of nicotine make this argument known. Philip Morris for years repeatedly denied claims about the health issues of smoking and released filtered cigarettes that claimed them to be healthier. In many ways avoiding helping to deprive people of their right to live healthily would have been directly in opposition of their business. This makes Phillip Morris an interesting situation. Tobacco has been in western culture for around 500 years and for the majority of that time it was a large part of culture and was celebrated as a luxury. It helped bring the colonies money. Today tobacco is frowned upon and the companies that were once so wildly successful and respected in America are being asked to limit business. To ask Philip Morris to act completely ethically would be asking them to shut down operations completely. They sell a product that takes years off of lives and is responsible for 440,000 deaths each year. (4) While they can continue to pursue â€Å"healthier† forms of smoking and ingesting nicotine there is no way for the company to operate without harming someone. What makes tobacco an anomaly in the business ethics debate is the willingness for their customers to purchase products that will end up harming them. When we think of business ethics it is normally thought of as creating negative actions in the environment. In the case of Philip Morris the negative actions fall on the company’s customers who willingly accepts them. The solution to this problem does not lie in the hands of Philip Morris or any of the other tobacco companies. In Conclusion While in the past the company has made unethical business decisions like covering up health concerns or trying to convince the public that their cigarettes are safer the industry is at a point now where they are acting as ethically as possible.  They are simply providing a product that has strong demand. It is within our government’s duty to protect citizens when they are incapable of making smart decisions as individuals. From this report the real danger here is nicotine the addictive substance in cigarettes. This matter should be controlled by the FDA and needs to be limited. Until then tobacco and its and its suppliers will always be contested and Philip Morris will continue doing what they have been doing.

The Broadway Cafe Paper Research Example | Topics and Well Written Essays - 1000 words

The Broadway Cafe - Research Paper Example The internet and other technologies help to communicate with people and assist in trade interactively with tailored system which fit with the specific business. As a result, organizations can raise cooperation of people and increase better integration of business procedures throughout the industry and with the business associates (Sachenko, 2012). Impact of Using Enterprise Architectures and Networks, Telecommunications, and Wireless Computing Enterprise Mobility Today, technology provides solutions to all mobility requirements in small businesses. Hence, Broadway Cafe can greatly benefit from using wireless fidelity. There are three kinds of wireless fidelity which can be used in Broadway Cafe which are Wi-Fi connectivity, global positioning system, Bluetooth, Internet and mobile devices. These devices can increase the enterprise mobility which can help the organization to perform rapidly and successfully through improving the communication and cooperation. Having wireless fidelity will provide the competitive advantage by accessing vital information at right time and at right place (Advanced Managed Solutions, n.d.). Information Technology (IT) Role in Supply Chain Management (SCM) Through applying IT, Broadway Cafe can acquire the capability to enhance association with all parties in supply chain. As a result, Broadway Cafe will never face any kind of shortages of resources or surplus of resources and customers’ expectations can be fulfilled in appropriate way. Database Management System (DBMS) in Broadway Cafe The foremost step for developing the business system of Broadway Cafe from traditional to modern is installing a better DBMS. For Broadway Cafe, implementing DBMS will assist in managing information about customers, employees and suppliers better than traditional notepad system. Apart from that, DBMS has safety measures which can ensure reliability of information and authorized access of information. The major advantages that Broadway Cafe can get by using DBMS are well-organized data retrieval system, standard data demonstration and high level of accuracy. The major challenges of applying DBMS system are: Inflexible system Highly expensive Requires expensive hardware and software to support High level of security and integrity can degrade the response and throughput time Any kinds of disruption in the system can harm the flow of operation (Dhunna & Dixit, 2010). Strategies for Using Strategic Enterprise System in Broadway Cafe Customer Relationship Management (CRM) in Broadway Cafe Using CRM is the other way to increase the operational efficiency of Broadway Cafe which is significant to survive in 21st century business environment. For Broadway Cafe, the CRM will not only provide the advantages of better customer support, but also help in securing the benefits of updated business procedures. Through keeping all business information (such as customers’ registers, transaction histories and marketing statistics) in a collective virtual system by CRM, Broadway Cafe can gain access to acute information on right time. CRM can provide the advantages of integrating the sales data and information about customers into an effective system in order to manage all aspects of customer interface. Therefore, Broadway cafe can achieve thorough understanding about particular preferences of customers, and as a result can provide efficient services

Understand a range of techniques to analyse data effectively for Essay

Understand a range of techniques to analyse data effectively for business purposes - Essay Example Mode can be applied by employees in knowing their salary scale. Mean can be applied by businesses to know the average cost of the employees’ salaries and it can be used to estimate the future costs. Mean can be used by employees to calculate the expected salary. Employees get an average salary of  £1248 Standard deviation is the measure of how numbers are spread out. In this case it shows how the salaries of employees are spread out. It shows how the salaries are different from the mean (Lind, Marchal & Wathen, 2010). A business may use quartile and percentile to make decisions. For instance, to set the prices of goods and services, they may also be applied in the setting of employees’ salaries. Correlation can also be applied in business decision making. Correlation is used to measure the linear relationship that is between two variables (Lind, Marchal & Wathen, 2010). If a relationship between the two variables is strong then altering one of the variables will affect the other variable. Thus a business is able to determine if it should change the variable and to what

Analyzing My Writing Experience Essay Example | Topics and Well Written Essays - 500 words

Analyzing My Writing Experience - Essay Example While my writing experience is far behind the renowned essayists like Ralph Waldo Emerson or Michel de Montaigne, I am amazed reading their works. Montaigne’s wisdom, curiosity, and directness have set an example for other famous essayists and writers such as Francis Bacon, Charles Lamb, and even Emerson; Montaigne is known as â€Å"the father of familiar essay". Among Montaigne’s works that made a mark is Essais that gave a name to a favorite literary composition – the essay.Apart from studying literary compositions from the 19th century, I also enjoy reading essays from periodicals and glossy magazines.In reading a magazine, I always look for the essays contributed by some writers or readers. Narrative essays are more fun to read. Some are ten-paragraph essay while others have simple five paragraphs with uncomplicated and comprehensible thesis and details. In times when I do not prepare tax returns for my clients, I try putting my thoughts on paper. And when i n a nostalgic mood, I dig on my personal box to read the essays I have written. Writing is one of my hobbies, yet a very useful hobby in my professional life. For now, all I do is business correspondence for the clients in my tax practice. But since I started evaluating and internalizing the essays and other literary works that I read, I noticed some changes in my writing style. Even my clients noted the change: the letters I write for them no longer have the same conformity yet the formality is maintained.

Financial Decision Making Essay Example | Topics and Well Written Essays - 1500 words - 1

Financial Decision Making - Essay Example From this, financial ratios could be compared with competitors and be able to understand its strength and weaknesses. Using the financial statements of Abel Athletics, the interpretations of ratios are arrived at and described after each table. 3. Net profit margin. NPM measures how much out in every dollar of sales in a company is kept for earnings. A higher profit margin shows the company is profitable and is in better control of its costs as compared to its competitors.(Answers.com) Again here, Abel keeps 26.4% of its sales for earnings, again higher ratio than the industry. 4. Gross profit margin. The table shows that after deducting the goods sold, Abel has enough funds to support other expenses, such as 58.2% is left for operating costs and profit. Abel also has higher GPM than the industry index. * In terms of profitability based on ROA, ROE, NPM and GPM, Abel Athletics show better performance than the industry index. It is a good indication of growing company for the first year of operation. 1. Quick ratio: This is a measure to find out how Abel will be able to pay its maturing obligations without necessarily selling inventory and a higher ratio is considered better. If this ratio declines over time, or it falls below the benchmark index of the industry, this means the company may be investing too much capital on inventory, or it has taken up too much short term debt. (Investorwords) Abel shows a low quick ratio which is below 1, but still way above benchmark index. 2. Current ratio. This is also similar to quick ratio which consider current assets divided by current liabilities. A ratio of above 1 shows strength, and in this case Abel has more assets to cover obligations and is more liquid than the industry. 3. Net working capital ratio is a measure to find out if company is being able to pay off its short term liabilities. Abel shows a positive working capital which is much higher than the industry bench

Stock Valuation and Behavioral Finance Essay Example | Topics and Well Written Essays - 1500 words

Stock Valuation and Behavioral Finance - Essay Example Following formula is used to estimate the price of the stock using dividend growth model: Growth of the stock is calculated using the dividends paid by Shell since 2008 and it is shown in the appendix 1. Discount rate is calculated using the CAPM equation which is as follows: Rf = 4% Rm = 0.59% B = 0.078 So, using the above equations Re is found to be 3.9997% So, the price of the stock using the values identified is 84.86 The current price of shares of Shell is 2,246.5 however the estimated price is 84.86 which is well below. Price to Earnings (P/E) Ratio is the other technique used to estimate the price (Gitman, 2003). Price to earnings ratio is the market price of the company with the earnings per share. The higher value of P/E ratio shows that the investors are paying more for per unit of income they are getting from the share and it can be said that the stock is more expensive (McLaney, 2009). To estimate the price, earnings per share is taken from the annual report of Shell. Pri ce 2,246.50 EPS 4.98 P/E Ratio 451.104 So the price is 2,246.50 and PE is 451.1. However, if the estimated price is considered to calculate the PE ratio then it is 17.04 P/E ratio of the company is very high and it indicates that the shares of Shell are very expensive. However important reasons for this would be that Shell is an important player in the market and investors are eyeing stocks of Shell for investment purpose, so with higher demand the price of Shell’s stock is high. Part 2 – Individual Investors and Sophisticated Investors There are different techniques and valuation methods that investors use to estimate the price of the stock and then make their investment decision. Not all the techniques would give the same kind of results; however these techniques are helpful in giving a signal or a hint to the investors. Investors have different aspects and factors to consider while making the investment decision. Investors have different socio-economic background, q ualification, believe, emotions. Moreover, differences in race and age of investors also influence the investment decision and therefore the decision of one investor could differ from other investor and this has been the main role of behavior finance i.e. to define and discuss why people are not only concerned about the market decisions but they have their own perception and opinion and judgment as well while making the investment decision. Behavior finance has been defined as the study of how people understand and take actions on the financial information they have in making investment decisions (Simon, 1987). Every investor would like to earn higher return on his investment however he or she needs to define his or her risk tolerance level, goals of the investment and other factors that could influence the decision. Different investment and stock valuation techniques are used by investors and it is up to the investor to choose which technique he or she would like to use to make the investment decisions. Some would prefer using PE ratio whereas others would like to use PEG ratio. Some would fancy going for Gordon Growth Model whereas others would like to analyse the previous price and identify the ‘hi and low prices’ and believe that the stock price would go in the same way as in the last few years. Even after using different techniq

Puberty Essay Example | Topics and Well Written Essays - 250 words

Puberty - Essay Example Social awkwardness occurs naturally if a teen girl develops breasts before the rest of her girl friends her age, or if a teen boy develops hoarse voice earlier than the other boys his age. This could affect their self-esteems as well, thus presenting a social impact. The article â€Å"Childhood Sexuality: An Interpersonal –Intrapsychic Integration† by Singer presents two implications on the society by early sexual maturation. First, childhood sexuality lays the foundations for adult sexual pleasures. This means that if a teen girl or a teen boy reaches the age of puberty earlier than the accepted age, this would lead to an earlier advance to adult sexual relationships that can heavily impact the society in a somewhat negative manner. In fact, it can even imbalance the society in a way that would be seriously distressing for the parents of children who sexually mature earlier than necessary. Second, as the level of psychological development is also decreasing with the de creasing age of puberty, the child can get over-stimulated even on brief display of public affection. This occurs in part due to their immature ego because they naturally have not had enough time for the proper development of their self-regulatory and defensive senses owing to earlier age of puberty.

Managing performance and participation Assignment

Managing performance and participation - Assignment Example Following are some issues, which are especially related to recruiting the artists faced by Cirque: Increasing no. of artists Initially, Cirque required around 50 artists every year and their casting staff had to travel only those areas where they believe that their required artists will be sought out. In the recent years, as the number of shows started to increase as well as the increase in artist turnover at Cirque, the casting staff now currently has to recruit at least 100 artists in a year. In order to address this issue, Cirque spread out the auditions in around 20 countries across the globe. However, the cast division of Cirque found themselves out in a burnt out situation due to so much travelling. They have started feeling monotonic in conducting auditions, which may cause leaving out some potential artists from recruitment process because casters are not fresh enough to concentrate. Child Artists Another important concern for Cirque regarding the recruitment of artists is th e inclusion of child artists in their artistic portfolio. Generally, the kids who live at the streets pose a problem for Cirque because of their growing up problems. For this issue, Cirque concentrated especially on recruiting those children who are supported and guarded by their parents. For those children who lack their family guardianship are less considered by Cirque. Individual artist out of the box At times, it happened that when conducting auditions especially in far off area like villages, only 1 or 2 artists are able to impress the casting teams. Since those artists is not educated and not aware of the cultural problems that he might have to face if he is recruited by Cirque as they cannot interact and mingle with other casts easily. It becomes a dilemma for Cirque as how to handle those artists. So in order to resolve this issue, the casting division made a strategy according to which a single artist from that village or area is not recruited rather several individuals wit h same talent are sought out and then the whole group is recruited because in the form of group, those artists can understand and help out each other. Management The management of those artists is still not a big problem for Cirque administration as appropriate coaching staff is recruited to enhance the skills and arts of the artists. Only the concerning issue is that as number of artists being recruited are increasing, the responsibilities and workload of coaching and training staff are increased but still they are under control not causing stress to them. Motivation Some of the artists blame Cirque as one of the place where artists are somewhat underemployed as they are only paid when the show is on. Fixed salaries are not paid to the artists, which stimulates a sense of being not equitable. However, according to some other artists working at Cirque, whatever the compensation is provided by Cirque is some double or triple from other industry participants. Apparently, it seems that management of Cirque has created a very flexible yet stable blend of providing rewards to its artists. As far as extrinsic rewards are concerned, triple times pay is something, which is more than enough to motivate the artists, as this much is extremely handsome for them even though their compensations are contingent upon the number of shows being conducted by Cirque. Conversely, Cirque believes highly upon providing the artists

Beer Industry Case Study Essay Example for Free

Beer Industry Case Study Essay Beer industry is one of the oldest industries particular in EU as it is one of the biggest beer consumption markets. This industry has seen fluctuation of the demand and consumption of the beer over the last quarter of 20th century due to many factors. This analysis will look in to those factors by taking into account the case given and will analyze the general reasons, growth and effects of the industry keeping in mind the macro-environment and its main component such as political, legal, environmental, economical, technological, social- cultural, and international aspects. Furthermore industry analysis will be discussed in details by analyzing the critical factors such as the threats of new entrants, suppliers and buyers power on the industry, product substitutions, and alliance and merging of the companies. The details of micro-environment and industry analysis will be available in the appendices. In addition, current strategy, links between the micro-environment and industry analysis, will be discussed along with brief recommendations. The fore European brewing company will be analyzed in terms of strength and weakness. Current strategy The beer industry has been in the existence for as long as the barley have been harvested and used for the making of the beer. The drink is mixed with alcohol in order to give it tantalizing taste with addictive quality. The beer is used as an everyday drink by many around the world and it by creating a taste and demand in the market. It probably will not be controversial, if argued that it is in the top 5 most drinkable beverage in the world. The demand of the beer has increased significantly in the last half of the century and some cultural such as German has included it, as part of their culture and celebrates beer drinking festivals annually. The industry has been facing some threats in the market due to increased number of brewery companies, who over supplies cheap beer in the market, which could possibly kill the industry. Some other new and non-traditional threats such as increased health risks, potential abuse of the beer, new legal challenges, globalization and environmental has put a question mark on the future of the industry. These threats are real and the industry needs to address them effectively and efficiently in order to survive in the future. Some of the threats are addressed by adopting new strategies, such as being environmentally friendly production line, innovation, GM foods, and many more in order to be in the market and create consumer for the future. Summary of macro environment analysis Economic One of the biggest current threats almost on every business is the current financial crisis and the beer industry is not immune to it at all. The global crises have forced many workers out of their jobs, increased unemployment, which means less finance to purchase basics for a everyday life. Many had to cut unnecessary activities such as going to the local pub for a drink after work on regular basis or purchasing beer off the self from super markets. The uncertain financial times have dropped the consumer confidence and most of the people are afraid of spending any money on unnecessary activates. There is very strong evidence that consumers are saving money during these crunch times. Europe has been one of the hardest hit by the financial crisis, and some of the countries such as Island were almost to the brink of the bankruptcy. This uncertainty will have huge impact on the industry in short term and will affect the profitability. The usual willing buyers might cut down to consumption of the beer significantly or even chose to switch to a cheaper brand in the market, in order to fulfill their alcohol appetite. In terms of macro-environment, it simply means the buyers becomes price sensitive. The fuel price and beer have direct relationship, since the early stages of this crisis, the fuel prices had dropped significantly which means less overheads cost for the company in terms of logistics and supplies, however this drop in fuel prices may drop the beer price but it will not be enough to create a demand and increase sales for the beer in the market due to the financial crisis. Financial crisis would mean the availability of credit will be almost none existence for the company to borrow and carry their daily operations across the borders. Not only the credit will be a major issue, but the unavailability of the funds means, less money to compete in the market and high chances of being takeover, merged, and acquisitions with other major companies. Irrespective of the size of the company, the threats will remain hanging around their heads for as long as the markets picks up. The different taxation law around the European countries remains another challenge for the industry as despite being as a collective states and regulating a common taxation law around the Europe. The gradually increasing labor cost remains as a constant threat for the industry, regardless of the any other factor, it will be a long term threat to be dealt with on a regular basis. Political/Legal The expansions of EU will certainly be positive point towards the industry as it will increase the business boundaries and will create an open market. It also mean, increased customers to be targeted for the beer industry and at the same time it will increase competition among the existing breweries and the invader breweries. The competition will bring down the price for the customer and decrease the profitability for the business. The over consumption of alcohol due to many reason has forced the politician and law makers to make much more stricter legislation and rules with the use of alcohol in particular with drink driving. Forcing a very limited pubs and bars opening hours will reduce the consumption of the beer by a large margin. It is defiantly a negative effect on the business and high chance of getting harder in the near future. The well known negative effects of alcohol on the public health means that it would cost more to the government’s health sector annual budgets. The government will try to decrees the consumption of alcohol as much as possible as alcohol related health cost are rising on the government. It is a negative effect on the industry as customers are discouraged to drink alcohol as it carries health risks. Other factors may also include to limitation on the issued licenses for the breweries to make beer, which means less breweries. Over all the political side of the macro-environment remains negative for the industry in short and long terms as anti-alcohol sentiments are echoed in the legal and political section of the EU. Technological The advancement of the technology has affected the way businesses are operated and products are produced. The use of robot in the brewery for the propose of production line, assembly line and in particular packaging of the product has been used significantly and reduced the reliability of the labour and their costs and overheads. The on time tracking of the barley to the brewery and finished product to the stores are made much easy as GPS are used to track the movement of the product and on time deliveries are made possible. On the other hand it may in occur as a one-off purchase cost to the company, but the long term use and benefits outweigh the costs. The advancement in technology will be able to make mini home brewery, so the customers could have their own personal brewery at home. It will be a negative effect on the industry, as customer will make their own beer at home, however the home brewery will not be able to compete with the taste produced by the master brewer for the major brands. Environmental The climate change will affect the industry as unpredicted weather patterns are expected, which will affect the crops produced for the brewery. In this case the imports of barley from other countries cannot be ruled out, but the importation will carry transportation costs with it and it will certainly be passed on the customers at end of the supply chain. The climate change has affected Europe in many ways, as some parts are getting too cold for the barley to be grown and some parts are totally opposite to it. Climate change has affected the supply of water for the farmers, as less water simply means less crop for the industry. The industry does not have any alternative to use for the beer making as barley remains the one and only key ingredients. Water is not only required for the crops to grow but also for the making of the beer in the brewery, a good quality water will be hard to find in the future. The Genetically Modified (GM) crops could possibly be an option, which requires less water to grow and gives a batter taste to the beer. However the GM is still in the experimental stages and there are question in terms of reliability and health benefits with the GM. Social-cultural The social and cultural effects on the beer industry will be mix as demographically arguing that European populations are getting old but at the same time they are replaced by ever binge drinking younger population, however the replacement are not sufficient enough. The female buying power have increased as more and more European female are working and socializing outside and have the money to spend. The new fruity flavored beer are specifically designed for the female and it has been very successful to capture the feminine side of the industry. It is positive sign for the future of the industry. The increased EU population has been effected by a very reasonable number of Islamic community, who does not consumer beer due to religious reasons. It will carry negative effect on the industry unless non-alcoholic beers are produced to target this section of the industry. The excessive consumption of beer has not been approved by the society as a whole due to the valid reasons such as increased obesity, alcohol related violence and health related issues and underage drinking. It will be a negative effect on the industry and will be carried away in the future. International The international side of the beer market seems to be very interesting in regards to the political shifts of power from West to Asian region. In the near future the growing Asian market will play heavily on the industry as more and more beers are brewed and consumed in Asian region. European companies will have to make strategic moves towards the Asian market and possibly will be required to make alliances in order to survive. The shift will not affect the European market and it possible means decrees in the beer cost as beer produced in Asian will come to the European market for the customers. Globalization has promoted the free trade, which has opened new market and dropped the tariffs but it may result as negative to the European breweries as the cheap Asian beer will pour in the market. The cross border business might have some barriers as the taxation and tariff law differs from one state to another. Summary of industry environment Threats of new entrants The threats of a new entrants remains reasonably low as it is subjected to the scale of operation for the new entrants. Business within the local or regional area will require very little set up capital, however on an a broad scale of import and export across to the EU will require much bigger capital, logistics and distribution channels. The new entrants will face the brand loyalty and product differentiation as the existing customers already have mature tastes for their brands available in the market. Certainly the threats remain high for the current players, however the survival in this tight industry might be very hard as existing brands have very strong marketing knowledge and established customers. Bargaining power of supplies In this industry the barley suppliers does not have much of bargaining power as the alternative use of the crops are very limited and the suppliers does not have much of a choice. The number of suppliers out weights the buyers and there are huge number of buyers but the major beer companies purchase barley in huge volumes and has the upper hand. The bargaining power may increase in case of a natural disaster, which could destroy the crop of an entire regain and decreases the quantity demanded for the beer market, but the chances of it happening is very less. The suppliers might have an alternative option of forward integration as to enter in the brewery industry, however the life within the industry may be short lived due to monopolistic nature of the industry by the brewers. The demand for a skilled master brewer remains very high and the skill supplier has the upper hand in this case. Bargaining power of buyers According to the analysis in the appendix 2, the buyer seems to be in a much stronger position then the suppliers. Due to the very nature of the critical product barley, which can not be stored and needs to be sold to the buyers as soon as its harvested. The buyers uses the volume perches power to negotiate with the suppliers and gets a better price. The number of suppliers are increasing within the European market and in some case the raw product could possibly be imported from Asian and South American destination with much cheaper price. Over all the buyers have the power to control the industry and manipulate in many ways. Substitutes The substitutes available in the market are one of the real threat to this industry as the negative effects of the alcohol are coming forward, which are backed by strong scientific evidence. The number of substitutes such as Water, milk, soft drinks, wine, tea, coffee, energy drinks, and traditional cultural drinks are and most of them almost posses no health threats of any kind. In fact the substitutes are well accepted socially, legally, economically and does not have any age restriction of any kind when consumed. Industry rivalry The issue of rivalry depends on the sector of market controlled by the companies. In general Europe has a very high number of companies operating within the EU. Europe has one of the highest consumption of beer then US and Asian market, so competitors has very good reasons to be in EU market. Some of the companies are merging in order to create an oligopoly or even a pure-monopolistic markets to drive out others from the industry. Generally the rivalry remains very high at all times, with the other companies in the industries. Interconnections between two analyses The beer industry is one of the oldest industry and growing over times. It has seen some fluctuations over the last half of the 20th century, but it has not deterred it any way. The macro-environment’s components faces constant changes as factors such as environmental, economical, political, and technological are interrelated to one and other. These factors are beyond the control of the industry and the industry does not have any other choice to adapt the micro-environmental changes in order to survive. The effects of the micro-environment carries on the industry and many ways such as environmental changes will increase or decrease the power of suppliers and buyers. The ever changing weather pattern does not guarantee crops for the next year and breweries remains uncertain at all time. The globalization remains another unavoidable factor affecting the macro-environment and the industry as whole. Recommendations what will it take in 2015 to be an industry leader and who may that be? Recommendation and 2015 directions * The future of the industry remains clear as long as the industry remains flexible to change. * The environmentally friendly approaches needs to be taken on for the production and packaging. * Globalization is a fact and EU beer industry needs to make changes, accept players coming from USA and Asian markets. The same could be expected to USA and Asian markets. * In order to gain maximum market shares, merger with other companies should be encouraged as it will decrease the operational cost, exchange of expertise in particular master brewer. It will make them a strong player in the industry. * More investment are required in area of new flavor. * GM barley needs to experimented as it could possibly provide benefits both ways. * Non-alcoholic beer should be produced to target the growing Islamic community in EU and in the Middle East. * Geographic expansion needs to be considered out of EU. * In order to reduce the harsher law against the use of excessive alcohol, industry needs to educate their customer and advice them of moderate drinking habits. * With the assistance of the transportation department, Community based programs should be designed to educate the new drivers, of the dangers of the drink driving. The strength and weakness of the fore brewing companies As appendix 3 provides detail list of the weakness and strength of the fore brewing industry as 1. Heiniken ( The Netherlands) Strengths One of the biggest brewery in Europe as with the sales of more than 8bn pound in 2006, it’s a global company expending in to Asian markets and US by 5% and 17 percents. Weakness The weakness of the Heiniken would be as it has given more attention to the EU and ignored the ever growing Asian market. It may be enjoying the current EU market but the future holds with the Asian and Sub-continents. The future will be bright if the company considers moves in to other markets and makes alliances with intended region. 2. Grolsch (The Netherland) Strengths It is one of the oldest brewery with experience of all time. It has moved out of its European bases in to the US market and has successfully make alliance. It is one of the most innovative brewery and has a specialized experimental brewery. More then 50% of the products are exported out of Europe. Weaknesses The only weakness of the Grolsh would that it uses only one brewery to produce all it productions. The distance between the only brewery and some of the markets are enormous, which occurs in to huge logistics and transportation cost. The future looks very good as it does not rely on one market and the some of the new experimental beer could become market leading brands. 3. InBev (Belgium/Brazil) Strengths The largest brewery in the world as it is merger of the two companies. It is the largest market power to manipulate the price. It has gained big sector in to the Asian markets and are very innovative and environmentally conscious. Weakness Their does not seems to any weakness except the ignoring of the US market. The future seems to be very bright as it has the capacity and resources to grow and lead the market. 4. Scottish and Newcastle (UK) Strengths It is the 4th largest in Europe and 4 major established brand in the Europe. It looks in to the future and has tried to shares into the other bewaring companies. Weakness The company is not a big one and has tried to stretch it self into other breweries. The over reliance on the 4 brands has stopped them of innovation with new brands of beer. The future in European market seems to be well underway successfully but the entrance in the Asian market might be very risky as some of the major companies are well established in that market. APPENDICES Appendix 1 Macro-environment analysis Factor | Issues | Effects on Industry | Rulings | Economic | * The economic downturn * Increased unemployment * Uncertain financial times * Job insecurity of the customers * Global recession * Expansion of Euro * Tariffs and taxes * The increasing oil price * Labour cost | Controversial, as it may or may not increase the demand for beer. Could mean less money to spend on of going out for drinks at pubs and bars. People tend to save money as times are uncertainIt could possibly bring a very positive effect on the brewery business as the expansion will increased market boundaries with more customers to target. The expansion might be good on one hand, but on the other it will increase the Tariffs on the product as it has to go through many state borders. The taxation law varies from on EU country to the others, it will affect the profitability in short and long terms. The inevitable increasing oil price will need to be passed on the customer eventually. The labour market will demand an increase in their pay in the future, which will have to be included in the beer price. | +/-__++/-+/-__Final rulingsNeutral | Political/Legal| * Expansion of EU * Greater concern from politicians about effects of alcohol * Stronger legislation around drink-driving * Legislation on the pollutions * Marketing campaigns around effects of binge-drinking * Competition policy Licensing controls| It will increase the customer approaches as the boundaries will be diminished, creating open borders will encourage competition among the business within EU. The negative affects of alcohol will make the politician to take drastic action as to limit the use alcohol to reduce certain effects of it. The well known effects of alcohol, will put pressure on the customers to decrease the amount of consumption at pubs. Tighter legislation on the pollutions will put pressure to be environmentally clean industry. Health sector and public outcry will force the government to make stricter law for the use of beer. It may not be as an issue as the EU is very flexible with the licensing. | +____+Final rulingNegative | Technological| * Efficient production systems * GPS for tracking transportation Logistics and supply chain management * Product enhancements Bottling and packaging alternatives * Mini home Brewing | With use of robot in the production and assembly line will become efficient and effective also decreases the overheads Will monitor and make sure the product gets on time with the efficient routs to the customs and suppliers. It may incur some cost to the industry. The packaging and bottling cost will decrees with the use of alternative packaging such as plastics and papers. The compact mini home brewery will have minimal effect on the market as some of the customer will produce their own beer at home. | +++ +Final Ruling Positive | Environmental | * Climate change Variable * Seasonality of weather * Natural disasters * GM products * Pollution * Water scarcity * Energy costs| The increased outcry will affect the industry as the climate change will affect the production of crop by the farmers. The unpredictable weather with variation in rain pattern will put doubts the crops. The changing climate has made the nature unpredictable as Europe is getting colder every year and barley cannot be grown in a cold environment. The GM product will be beneficial to the industry as it will assist to produce the specific kind of crop, resistant to the pesticide and herbicides with maximum yield. As a result of the production, the industry will produce different kinds of wastes or pollutions. Beer brewing requires good quality water and it good quality water will be scares in the future. The energy cost will increase most of the source of energies are extracted from scares natural resources. | ___+_ _ _Final RulingNegative | Socio-Culture| * Ageing population * Feminine buying power * Increased multiculturalism * Peer pressure * Stress-relieving * Binge drinking * concerns about obesity * Alcohol related health issues * Under-age drinking| The EU population is getting old, it will not make much of difference on the industry as the younger binge drinker will replace them. Female are coming in the market with money to spend and adopting the beer tastes. EU’s population has increased significantly by multicultural, Islamic community, who does not drink beer. With the youth, the peer pressure makes them to act alike and promotes binge drinking culture. The current economic down turn has resulted into job losses, which has resulted into high level of stress. excessive beer is used as stress-relieving. Obesity is not accepted socially and considered to be unhealthy. Beer may be blamed to be one of the causes and it would affect the industry in future. The modern research has found strong reasons on the side effects of the alcohol and continued to do so. It will affect the business in long term. One of the unacceptable issues will be the underage drinking; however it may not be an issue when supervised. | ++ _++__+/-Final ruling Positive | International| * Shift in geo-political power to Asia * Increased awareness and global consumption of alcohol * Alternative religious aspects on alcohol * Falling tariffs * Global alliances * Globalization| Increased political power means increased income, which means more demand for the beer in the Asian market. New findings and Research increase the global awareness, most of them awareness appears to be advising to decrease the consumption of the beer. The increasing religious influences globally means less beer consumption as most of the religions discourages the use of alcohols such as Islamic religion with more than followers. The globalization has promoted the free trade among the states, which results in falling tariffs. The global alliances of the companies will help to increase their power in the market and act like a monopolistic. The globalization opens new markets and drops the tariffs, but it may result badly for the EU as the cheap Asian beer might pour in the market. | +__+++Final ruling Positive | Appendix 2 Details of Industry Analysis Factor| Issue Analysis| Rating of the Threat| Threat of New Entrants | Market Type:Monopolistic, with many number of brewer, Entry conditions: Relatively easy, with limited resource required on small level production. Product Differentiation: It is one of the key factors in this industry, the new comer will be required to create different and an acceptable taste for the customers, who already has matured tastes and brand loyalty with available brands in the market. Switching Cost: The switching cost for the buyers is very low as the product price is very low and trying another brand does not cost as much. Brand Loyalty: Most of the customer have a very strong brand loyalty and it will be very had to break that cycle in the market. EU well known brand such as Heineken, Inbev, Baltika, and Coopers. Logistics requirements:The new comer will have to establish a chain of logistics and supply from suppliers and to the brewery to the customers. Capital requirement:a very low capital is needed to enter in the market at a local level, however as on the international level the capital requirements will be medium to high. Globalization:Due to the globalization and open market, non EU players with cheap labor cost could enter in the EU and penetrate the market with cheap brands. Islamic countries:The market will not be allowed to enter in some of the Islamic countries as the consumption of alcohol is prohibited. | LowHigh LowHighLowMedium Medium Medium Low | Bargaining Power of Supplier| Master Brewer: The human capital of master brewer has the power of switching the company and move to another one of even changing jobs. Barley suppliers: The barley suppliers does not have much of choice to sell the crop to the brewery as the alternative use of the barley are very limited. Presents of substitute input:There is no other substitute for barley to be used in the making of the beer, so the supplier could have power in this regards. Due to a very high number of suppliers in the market, this power eliminates itself. Threats of forward integration:The supplier could possibly enter in the market as the entrances are too easy. In this case the suppliers will have huge impact on the industry. Switching cost of supplier: The numbers of suppliers are enormous as the buyers could easily switch suppliers in the market. It gives less power to the suppliers. | High Medium Medium Low Low | Bargaining Power of Buyers| Presents of substitute: A buyer does have power in the market as the product will needs to be purchased within a short time as use of barley in other products are very limited and it cannot be stored for a long time. Impotents of volume to buyers:The high volume of purchase decreases the power of supplier and increases the power of buyers. Buyers concentration: There are less buyers compared to the number of suppliers in the market for the use of barley, which means more power for the buyers to bargain with the suppliers. | High Low Low | Power of Substitutes | Strong substitutes : There are a very large number of substitute available in the market for the end user, such as Water, milk, soft drinks, wine, tea, coffee, energy drinks, and traditional cultural drinks. Most of the entire alternative has less or no side effects at all in the human body, which makes them all time favorite and increased in their demand for the future. | High | Appendix 3 Four Brewing Companies in EU Company| Strength| Weakness| Future outlook| Heiniken( The Netherlands)| * Biggest brewery in EU * 2006 sales 8bn pound * 5 % sales in Asia * 17% in US * Family business * Uses local business to sell their products | * More attention into EU and forget the ever growing Asian market * Very tight controlled due to family business in nature| Positive in EU, but negative in the Asian and US market. Over all in a good health. | Grolsch (The Netherland)| * One of the oldest * Medium size * Has alliances with US * Innovative with products * Licensed to export 50% of their products overseas * Has specialized brewery for experiment | * Centralizes brewery, uses only one brewery for the production| Looks good compared to its size and exports 50%. The innovation and experimental beer might capture market in the future. | InBev (Belgium/Brazil)| * Merger of two companies * The largest brewery in the world * Market power * Second largest in Chinese market * Looks for innovations * Environmentally conscious | | Very good and bright future due to the innovations, size, market power, environmentally awareness. | Scottish and Newcastle (UK)| * 4th largest in EU * 4 major established brands * Has global approach by purchasing shares in other brewing company. | * Over stretched company due to its size. * Lack of innovation with new tastes. | The future seems to be in doubt as company is entering to Asian market where the biggest brewery are well established brands. | REFERNCES Hubbard, G Rice, J Beamish, P 2008, Strategic Management: Thinking, Analysis, Action, 3rd edn. , Pearson Prentice Hall, French Forest, NSW, Austra

Interventions for Sexual Issues and Dysfunctions Essay Example for Free

Interventions for Sexual Issues and Dysfunctions Essay Interventions for Sexual Issues and Dysfunctions LaShawnda Ogle Walden University The Wilson’s are currently experiencing some sexual dysfunctions, a condition that can cause a lot of distress during intercourse (Hecker amp; Wetchler, 2010). In the case study Mrs. Wilson has been diagnosed with having Vaginismus. Vaginismus is known for causing some severe pain and as a result causes the female to avoid sexual activity (p. 377). It’s formally defined as the involuntary spastic contraction of the outer one-third of the vagina. There can be treatment techniques. The two sexual therapy interventions I would suggest for the Wilson’s are Cognitive Behavioral Therapy (CBT) and a medically treated approach using a vaginal dilator. The one intervention method suggested for Mrs. Wilson would be that of Cognitive Behavioral Therapy. According to Hecker amp; Wetchler, (2010), women with vaginismus can show fear and have some anxiety with the thought of penetration. In order to help decrease those fears and anxieties CBT may help Mrs. Wilson’s sexual satisfaction increase as well as her over all well-being: addressing not only the physical pain or discomfort of sex but also the psychological aspects. For example: there are cognitive strategies such as: sexual exercises and relaxation techniques that can be applied with CBT in order to help relieve the pain associated with vaginismus (Hecker amp; Wetchler, 2010). CBT can also offer some coping skills along with restructuring a person’s way of thinking. Another intervention treatment method for sexual disorders such as that of Mrs. Wilson is more of a medically treated approach. Hecker amp; Wetchler, (2010) suggest a vaginal dilator as being a useful technique for modifying a conditioned response. Vaginal dilators are used to teach control of circumvaginal muscles (p. 377). In order to use these dilators they are generally supplied to people from a doctor’s office with or without the presence of the person’s partner. The private space offers the opportunity to help decrease the fear and anxiety with sex so that penetration can occur. The similarities of both CBT therapy and the medically treated approach using a vaginal dilator are that they both focus on calming the painful symptoms associated with sexual discourse in females. Another similarity with the two interventions is that they both offer suggestions in how to cope and deal with the shame and/or guilt associated with sexual dysfunctions. The only differences are the methods used to intervene. CBT focuses more on the cognition of dealing with negative thoughts that often occur with sexual disorders. The vaginal dilators focus on ways to relieve the stress without the conditioned fear response (p. 377). A challenge with using CBT therapy and vaginal dilators is that it encourages having both partners actively involved (Hecker amp; Wetchler, 2010). Sexual intercourse and dysfunctions can be a touchy subject that does not resolve itself without partner interaction, so getting both partners together could be somewhat of a challenge. In order to know whether or not a treatment intervention is working, both Mr. and Mrs. Wilson need to report the improvements in the symptoms of Mrs. Wilson. I would also like to know from both partners if increased enjoyment has occurred after treatment, in order to know whether or not my treatment interventions were working. Nonetheless, getting both partners together to discuss a sexual dysfunction is something I see as a challenge. References Hecker, L. , L. , amp; Wetchler, J. L. , eds. (2003). An Introduction to Marriage and Family Therapy (1st ed. ). Binghamton, NY: The Haworth Clinical Practice Press.

Acceptance and Commitment Therapy

Acceptance and Commitment Therapy A recently adopted form of psychotherapy known as Acceptance and Commitment Therapy has become very popular. It was created in the 90s by Steven Hayes and is a form of behavioral and cognitive therapy. These therapy methods have long been used to treat behavioral issues like anxiety, stress due to traumatic situations, and depression. Cognitive behavioral therapy teaches patients to take a negative thought and evaluate all the reasons why it is false. However, Acceptance and Commitment Therapy (ACT) will allow the patient to accept that thought right away. Those thoughts may even be allowed to continue or repeat until the intensity of them is naturally reduced. These unwanted thoughts are not readily released but instead are accepted. Professional therapists who use the ACT technique have argued that this method more successful in a shorter amount of time. It allows a person to understand that they can still take action with having to modify or altar your feelings in any way. You can realize that you are having these disconcerting feelings but still are able to act on the opposite. ACT stresses the idea of Mindfulness, which is a practice of being present in thoughts and daily living. You will also be taught to identify your personal set of values and chose behaviors and actions that agree with your values. Data has shown that from 1996 to the present, that there has been a high effectiveness rate in a variety of situations. Founder and supporters of this therapy method believe that a higher level of fulfillment is achieved when we can overcome thoughts and feelings that are negative. Patients are taught to choose to take positive action event when destructive situations arise. Even this therapys acronym implies that in the end you need to act to make in any positive change. Acceptance and Commitment Therapy is a great tool for people dealing with substance abuse, physical or emotional abuse, as well as patients with OCD, phobias, and bi-polar disorders. Couples and families have also been able to benefit from this method and grow closer and more intimate with each other. Adult A.D.D. Adult A.D.D or Adult Attention Deficit Disorder is where people have difficulty focusing for a certain amount of time or on one thing at a time. Many people with varying types of Attention Deficit Disorders feel that others easily misunderstand them. They do not see the world in the same way as others. Diagnosis of this disorder is underrepresented in adults and possibly over diagnosed in children. In fact, adults often dont realize what the symptoms that they are A.D.D until their children get diagnosed with it. Adults who suffer from this condition have problems with continuing a task, being organized, or getting things done on time. Additionally, those dealing with this have issues with having long-term relationships and controlling mood swings. The test used to help diagnose an adult is relatively the same as children, but instead of word like school, the adult will use work. So if you score with the range of having this condition, what do you do next? You will need to have a doctor eliminate other possible reasons for your symptoms like, OCD, bi-polar, depression, anxiety, or hormonal imbalances. Early menopause and pre-menopause can also cause women to exhibit similar signs of attention deficit. At first, your doctor may give you antidepressants because depression is common in adults with this disorder. If these dont work, then they may progress to a stimulant drug if you dont have a history of drug abuse as this medication can be addicting. For this reason, people with this disorder feel that the treatment is worse then the condition. There are ways to cope with Adult A.D.D naturally. Modifying your lifestyle with a proper diet and exercise can help you deal with the disorder without medical side effects. Regular exercise helps you to relieve stress and can even reduce depression. Nutrition is very important when we need to focus. Brain boosting foods with amino and fatty acids are key to helping you reduce attention deficit symptoms. Lastly, make lists. Lists can help you stay on task. Place duties of the highest importance first and practice going in order. You will feel proud of yourself each night when all of your tasks have been completed. Depression Quiz Depression is much more than mere sadness. It is defined as emotional dejection and withdrawal. We often say that we are depressed because something unfortunate happened during our day or we couldnt get our way. However, real depression is a clinically diagnosed condition that often needs therapy and or medication to relieve. There is a way to find out if you have a tendency toward this condition. It is called a depression quiz. This test helps you determine whether you are showing signs of being depressed by the symptoms you express. This test wont show results of how deeply this condition is felt, but it is very helpful toward getting a diagnosis and determining your state of mind. Showing your doctor this test will help him or her to ascertain the level of your condition and what steps will need to be taken. This test is geared towards making you aware of the general signs and symptoms of this condition but providing important and relevant facts. The test contains a set of questions that will determine if your condition is mild to severe, acute to chronic. You can effectively create a list of the symptoms that you are suffering from or experiencing whenever you answer yes to any of the questions. Three or more yes answers can be evidence of an acute form of depression. A temporarily depressed person will notice these symptoms reduce as the problems that caused them also fade. However, symptoms that remain over a period of a month or more can be evidence of a more serious condition. In this case, you should contact a medical professional. These symptoms consist of fatigue, insomnia, irritability, and thoughts of suicide. If you feel any of these symptoms or just a feeling that things arent right, then you should take a depression quiz. Please be aware that his test is not a substitution for a medical diagnosis. It should be used as a way to determine your state of mind and make you aware of the symptoms one can face with this condition. Show your results to your doctor to determine the next step toward mental health. Astrology Matching Marriage in this day and age is a complex endeavor. Finding your perfect soul mate has become a gamble that many couples are losing every year. Many bachelors and bachelorettes worry that they may never be able to find the right person to grow old with. People all over the world have sought various resources in find a partner. There are so many match making websites and companies that it is hard to weed out the bogus ones. However, there is one method that is an ancient way of find Mr. or Mrs. Right; its astrology matching. This practice uses a persons star signs to determine what type of mate would be the best for them. Using this type of compatibility scale you can find someone to share your life with. Astrologers gather information by using stars, planets and the sun. They believe that these elements often influence our behavior and increase the probability of finding a partner. In some cultures, parents consult astrologers to help them find a suitable husband or wife for their children. The information provided by the astrologer will influence the decision to agree with the marriage. These readings wont tell you the precise future, but it can let you know what characteristic you need to look for in a mate. These characteristics will be the most compatible to your own or balance out your weaknesses. For example, if you are shy, you may want to search for someone a little more outgoing. If you have a temper, you should look for someone more mild tempered. These things can help keep your relationship interesting and less strenuous. Knowing how that particular sign acts, thinks, and feels will give you an advantage when searching for a mate. Even when you do find a person with a compatible horoscope it isnt guaranteed that it will last. There are many variables to astrological matching that you have to consider. This technique should only be used as a tool to narrow down your search. You may be compatible with many different horoscopes, but if you are not compatible with Virgos for example, you could be aware of that. You will still have to work at any relationship. You will need to bring the best parts of your personality out to show potential suitors. Leo Astrology Symbol Individual who are born under the Leo astrology symbol or sign are those born between July 23rd and August 22nd. Leo is ruled by the Sun and their element is fire. This is considered a very independent sign. Leo is the fifth astrological sign and is from the constellation of Leo which represents the lions tail. Men born under this sign are warm and high spirited and prone to action. He loves to be the center of attention. He is highly social and his enthusiasm spreads to all his friends. He isnt just a fun time friend, but you can also depend on him when times are hard. Leos are great, natural born leaders with quality leadership skills. They are honest, loyal and positive and prefer to lead out front. They are able to relate to people from different lifestyles and are very diplomatic. Even though they are great at delegating tasks to others, they dont easily accept them. Leos are dont like to accept failure and are determined to succeed. Leos love romance with candlelit dinners and hospitality. They prefer luxury and living very comfortable. You have to stroke the Leos ego as they love praise and admiration when they have achieved something. They are naturally very sensitive creatures. Leos are very strong willed and dominant, so two together can be a serious issue. Generally Leos are generous, warm, loving, proud, and creative. However, they can also be bossy, dogmatic, conceited, interfering, and power hunger. They like children, living lavishly, quality food, business, and drama. They dislike people that are mean spirited, cheap, or small-minded. Some famous people who are also born under this sign are Woody Harrelson, Jennifer Lopez, Sandra Bullock, and Robert DeNiro. Business partnerships for any Leo would be more compatible with the Sagittarius than any other sign. They both exhibit common sense as it pertains to business and can maintain respect for each other. Leos would be better served to enter business fields like architecture, ministry, entertainment, public speaking, executive positions, education, and the political arenas. If you are a under the Leo astrology symbol or sign, you certainly can relate to some of the characteristics stated above.

The Holistic Assessment of a Patient Admitted to a Hospital :: Nursing Medical Papers Surgery

The purpose of this essay is to describe the holistic assessment of a 66 year old male patient who has been admitted to hospital for bowel surgery following the diagnosis of a cancerous tumor. The operation will result in the patient having a part of his bowel removed after which the patient will require a colostomy bag for the elimination of feces (see patient profile in appendix 1 for further details). A Pseudonym will be used to protect the patient’s confidentiality and he will be referred to as ‘Peter’ in this essay which is in line with the nurses’ code of conduct guidelines (NMC 2002). The process of the assessment will be described along with the nursing model chosen. The nursing model gives the student nurse a framework to help direct and guide her throughout the assessment process (Aggleton and Chalmers, 2000). The Roper, Tierney and Logan model (1986) has been chosen as it is the model the ward follows for all assessment procedures. The assessment process using the Roper, Tierney and Logan model is holistic because it relates to the study of the human being as a whole rather than its individual parts. A holistic view point includes two basic beliefs: 1) The individual always responds as a unified whole, 2) Individuals as a whole are different from and more than the sum of their parts (Pearson, Vaughan and Fitzgerald, 2000). Thus the assessment process would not be as accurate if you concentrated on individual systems or parts of the human body. This holistic approach takes into consideration the biological, social and cultural factors that will affect the outcome of the assessment. The nursing process was introduced as a method of nursing that concerns itself with individual’s physical, social and psychological reactions to disease, and which takes into account that the patient is a member of society, which may affect his reaction to disease (Faulkner, 1996). The nursing process is a sequence of steps (Person, Vaughan and Fitzgerald, 1997) passed through in order to achieve the

The causes and effects of the stock crashes Essay -- essays papers

The causes and effects of the stock crashes Almost 75 years and almost 20 years ago, there were huge crashes in New York. These crashes caused an uproar throughout the nation. Number of people died, billions of dollars lost and damaged lots of lives. Those crashes had been called most severe of the 20th century. Those crashes are symbolized as Black Days. Well, you might think that those crashes could be car crashes or plane crashes or train crashes. You might also think that if nation could have lost billions of dollars and lots of lives, those could be car or plane or train crashes. But as you thought, those were not car or plane or train crashes 75 and 20 years ago. The reasons were different than what you are thinking. The main reasons to lost billions of dollars, lost precious lives and lots of damages to the nation were the Stock Market Crashes. On Thursday October 24, 1929 and on Monday October 19, 1987, there was a crash of stock prices on New York stock Exchange. It was a huge crash of stock prices in a single day. Billions of dollars and a number of precious lives were lost. But what we particularly think about Stock Crashes and how does it affect to common lives. The stock markets crashes and its affects are interrelated. The term stock crash came in to English Dictionary around 200 years ago. There was a first stock market crash in the history of economy and in early industrialization era, in the year 1878. It occurred in Wall Street and followed by huge opposition of stock system. But, if we define stock crash, it is a devaluation of stocks or shares of different industries since their price on the vary day. The devaluation of stocks may goes down from 1% to 50 %. It depends on the time and the parameters. And also we need to know what is the stock market. The Stock Market is a place of commerce where people can come and buy or sell parts of companies called "stocks" or "shares". For example, if you wanted to buy 30 shares of "Hevini Enterprise’s stock for $5.00 a share, you spend $150.00. Then you sell 20 shares to your friend Joe at $20.00 a share. That means that you make a net income of $250. This is the reason that the Stock Market is so popular with investors. This is how investors make their money. A stock is a certificate of a share of ownership in a business corporation, entitling it's owner to dividends, that i... ...before. People jumped from buildings to death. That was the Great Depression. World wide economic crisis has been raised following the New York Stock market crash in 1929. The stock market crash symbolizes the superficiality and greed of industrialization. It is caused by the thousands of people and it does affect millions of people. The crash teaches people to stop taking great risks and living carefree lives and be more responsible. The crashes break the nerves of economy and the nation. Following crash nation may lose all its economical growth and financial stability. So, Stock market crash is as danger as one might not think. Crash can be deadly like other disaster. It damages economy, thousands of lives and the it does affect psychologically. Bibliography: Works Cited â€Å"Analytical essay on the 1920’s† , January 21, 2000. Babson, John.† Stock Prices break on a dark prophecy†. New York Times. Friday September 6, 1929, page1, Col. 7. â€Å"Key events: Black Monday crash of 1987 Rocks Stock Markets† http://www.facts.com/cd/v00066.htm >, January 14, 2000. â€Å"The 1987 Stock Market crash†, January 14, 2000. â€Å" The 1929 Stock Market crash†. January 14, 2000.

Symmetrical Communication Essay -- Business, Win-Win Solutions

Introduction This essay will argue for an extended role for dialogue and relational communication in public relations practice. The rhetorical turn that public relations has taken over the last ten years as well as the expanded role that public relations practitioners need to play as organizational counsellors is discussed. Several case studies are examined and used to support the arguments for an expanded role of public relations advocacy and management. Body Effective definition of symmetrical communication Grunig and Hunt (1984) defined symmetrical communication as† the management of communication between organizations and its publics† (p. 6). Symmetrical communication is interactive behaviour in which two or more systems construct thoughts and attitudes together so that they behave in ways that are either â€Å"collaborative or symbiotic† (Grunig, 1989. P. 13). Explanation of symmetrical communication The symmetrical communication is important because it concerns the degree to which the organization adapts to or cooperates with its environment (Grunig 1984). The purpose of symmetrical communication is to adjust the relationship between the organization and its environment. With symmetrical communication publics can change organization and organization can change publics. This form of external communication can form and improve relationships because it involves â€Å"creating a sense of openness, trust, and understanding between the organization and the key public, as well as a willingness to negotiate, collaborate, and mediate solutions to issues of concern to both the organization and critical publics† (Bruning &Ledingam 1999: 158). Symmetrical communication serves as a tool for negotiation and compromise, a... ...s, 1990). The communication style of organizational members (such as grocery store cashiers) can affect the attitudes of persons outside of the organization. If the effect is positive, those persons become more willing to tell others about the service, such as recommending a grocery store. Even though the service is courteous, however, customers are not significantly more likely to do other favours, such as purchase more products (Ford, 1995). In remember that organizations attempt to assimilate into the values, institutions, and expectations of society at large. Organizations attempt to get people who are not its members to support its goals, whether to buy products, donate funds, support public education, or whatever. Organizations are not likely to last long if they attempt to stand alone and are ignorant of or unresponsive to their environment. Symmetrical Communication Essay -- Business, Win-Win Solutions Introduction This essay will argue for an extended role for dialogue and relational communication in public relations practice. The rhetorical turn that public relations has taken over the last ten years as well as the expanded role that public relations practitioners need to play as organizational counsellors is discussed. Several case studies are examined and used to support the arguments for an expanded role of public relations advocacy and management. Body Effective definition of symmetrical communication Grunig and Hunt (1984) defined symmetrical communication as† the management of communication between organizations and its publics† (p. 6). Symmetrical communication is interactive behaviour in which two or more systems construct thoughts and attitudes together so that they behave in ways that are either â€Å"collaborative or symbiotic† (Grunig, 1989. P. 13). Explanation of symmetrical communication The symmetrical communication is important because it concerns the degree to which the organization adapts to or cooperates with its environment (Grunig 1984). The purpose of symmetrical communication is to adjust the relationship between the organization and its environment. With symmetrical communication publics can change organization and organization can change publics. This form of external communication can form and improve relationships because it involves â€Å"creating a sense of openness, trust, and understanding between the organization and the key public, as well as a willingness to negotiate, collaborate, and mediate solutions to issues of concern to both the organization and critical publics† (Bruning &Ledingam 1999: 158). Symmetrical communication serves as a tool for negotiation and compromise, a... ...s, 1990). The communication style of organizational members (such as grocery store cashiers) can affect the attitudes of persons outside of the organization. If the effect is positive, those persons become more willing to tell others about the service, such as recommending a grocery store. Even though the service is courteous, however, customers are not significantly more likely to do other favours, such as purchase more products (Ford, 1995). In remember that organizations attempt to assimilate into the values, institutions, and expectations of society at large. Organizations attempt to get people who are not its members to support its goals, whether to buy products, donate funds, support public education, or whatever. Organizations are not likely to last long if they attempt to stand alone and are ignorant of or unresponsive to their environment.