Personal Project Picture Book On Global Warming Education Essay

A image book is a book designed for kids which uses images and illustrations to state a narrative. In some instances, a image book may convey the significance of the narrative wholly through images, without any text at all. In other instances, text accompanies the images and is read along with them. In both cases, the image book is designed to present immature kids to the thought of books and reading. As a general regulation, each bend of the page reveals a new image, or series of images. The images in image books use a scope of media such as oil pigments, acrylics, water-color and pencil. I will seek the cyberspace that what is an easy manner to do a image book. I will travel to the library when I am free and publish some image books and read them at place so so I will acquire an thought what to make. The undermentioned twenty-four hours I will take some images from the net about planetary heating and publish them out. I will glue the images on paper and right something underneath them. I will acquire the paper spiral binded so it looks like a book ; this will be my 1 bill of exchange. I will give it to supervisor and acquire some remarks I will travel through my remarks and do another bill of exchange might be my concluding bill of exchange of undertaking. Introduction My subject for image book is planetary heating. The term â€Å" planetary heating † refers to the addition in the mean temperature of planetary surface air and oceans since about 1950, and to go oning additions in those temperatures. Basically the whole thought of my undertaking on image book is that the new coevals could larn about planetary heating. My image book will be easy for the kids to understand and to read. I will non utilize excessively difficult words because the childs wo n't be able to stop up understanding it.Description of procedureIt took me several hours to make my research on how to do a image book on planetary heating. After that I took some apparent sheets of paper and printed out some of the exposure that I got from cyberspace about planetary heating. I saw some kids picture book in the library and got some thought, that it should be neatly written, should hold large fount size letters and non to utilize word which kids could n't understand. The best manner to make my merchandise was to acquire some documents and compose a short narrative about and add images to it. I thought that this is the best manner to make it and none other thought could be at that place to make a image book. I learned many new accomplishments like how to cut a paper in different manner ( cloud shaped paper, egg-shaped shaped paper ) this undertaking besides helped me to take the exposure for the right paragraph. I used scissor, paper, colourss, pastic sheet and coiling bind to do my undertaking. My pick of techniques were really simple and easy, I think that the simplest thing will accomplish your end so I achieved my end through this simple manner. Write your paragrapgh and add exposures to it. Analysis of research My research affected my be aftering a batch because I had planned to seek the cyberspace about how to make an easy image book, but this was n't rather easy as I wrote in my planning. When searched it, I could n't acquire what to compose in the narrative of my image book. The starting of planning was incorrect that ‘s the error I had done, because of this I could n't make my deadline as the day of the month was assigned. After acquiring all the information about my undertaking, the concluding theoretical account was rather easy as I thought. I chose to make this research because I thought that I would n't be able to acquire the information which I needed to construct my undertaking. I learnt from this research that, I wo n't be able to compose a short 20-50 word narrative but I have to compose a 100-150 words narrative, because planetary heating has so much to talk about itself. I found this research really helpful and I got inspired by it.Analysis of Process and OutcomesI achieved my end after a batch of difficult work and ageless research. Yes my end was realistic because all the information was based on facts. Internet was the chief hunt engine.My research was really successful because all the determination were true although one can non be hundred percent sure. The aggregation of the information was the hard portion because seeking so many different sites and determination, and after that seting them down in order was another different undertaking. Hap jeopardy work would botch my merchandise. The easy portion of the undertaking on image book on planetary heating was aggregation of images, coiling binding, ornament was merriment to make and it added colour to my work which made my merchandise even more presentable and visually attractive.Evaluation of MerchandiseI think my merchandise was rather seccesful because I used composing work along pictures/representation so that it would be easir to understand. A diagram or exposure gives a better image, and do it easier for people to see. I besides did non utilize really hard Hagiographas, my informations was besides really simple and it was easy to follow. I did non travel in to many inside informations of planetary heating, I wanted to give a good overall position which was easy for everyone to follow/read. My planetary heating merchandise was such that it coverd all major points which caused planetary heating, all the subjects were good covered so I feel that my poject was successful in relation with the end. There are some basic alterations that I would make if I had to do this undertaking on planetary heating once more. I would do the background pages a little more bright and colorfull, although merely where it would be necessary. This clip I would travel into a little more higher degree of research, on every that I covered I woul add a litte more of composing merchandise, so that the individual who reads my undertaking wuld acquire a deatailed in formation on every subject on planetary heating Why I would make the above. First of wholly, to do it visually more attractive so the individual immedaetly pick up and read my work and secondly and a batch more particularization in informations and composing so that a individual gets a batch more in formation on every subject on planetary heating. Decision Most of things in the procedure of my personal undertaking worked really good, but some of them did non work as I thought they might. Besides that, another thing did non work really good was making a good temper to make my work in, if i had some other prep I would n't make my personal undertaking. The book I created was non every bit good as I wanted, every twenty-four hours I used to believe that should i alteration my subject or non but I did n't, is sticked together and complete my project.. My personal undertaking was really valuable non merely for me, but I hope besides for other people. By making this undertaking, I learned many things and I improve my creativeness accomplishments. I began to hold a new position of seeing the creativeness of my interior ego. I learned this because of my supervisor Mrs cathy Berra, this was n't really hard, but Is could n't make my due day of the months. I think this was the right subject for me, because it taught me a good lesson of doing undertakings. the undertaking essay was detaining my work. I could n't understand what to make in it. but eventually one got in the right path and finished it within a hebdomad ‘s clip.

Multinational Expansion Of Companies Essay

Ghe increasing multinational expansion of companies requires individuals who can perform effectively across national borders by handling cross national job assignments (Stahl & Bjorkman 2006). Expatriates/international assignees are employees who work outside their national borders. A lot depends on human resource (HR) management in selecting appropriate workforce and rewarding them accordingly in company’s best interests. HR managers need to show expertise in choosing suitable personnel for international assignments based on employee’s personal characteristics, interests, overseas experience and the type international assignment. Moreover, it becomes the responsibility of HR managers to look after compensation packages, and compliance with regional work standards and government policies. Hence, it is necessary to review all these issues in detail to gain an idea on the role of HR professionals in relation to international assignees. Firstly, to understand the aspects of expatriate selection and functions, it is first necessary to review the reason for global expansion of companies and their requirements. Companies Go Global   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are various reasons for companies choosing international existence. They include increased pressure on costs, search for new markets, greater customer demands and product and service qualities, government policies, search and desire for technology development, worldwide communication and information flow, increasing global opportunities with interdependence of nations in trading blocs, integrating cultures and values leading to common consumer demands, availability of skilled workforce, decreasing trade barriers, and E-commerce (Briscoe & Schuler 2004).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This increasing globalization requires companies to look for employees with ability to operate at varied conditions. Accordingly, various criteria are set for the selection of international assignees. International assignees may be parent-country nationals (PCNs), host-country nationals (HCNs) or third-country nationals (TCNs) Selection of International Assignees   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Human resource (HR) managers have a major role in selecting international assignees. The highly followed selection process includes self-selection, creating a candidate pool, technical skills assessment and making a mutual decision (Frazee 1998).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   HR management has to consider several criterion before selecting the candidates, such as candidate’s maturity, ability to handle foreign languages, possession of favorable outlook on the international assignment by the expatriate and his/her family (Briscoe & Schuler 2004). Apart from these personal characteristics like health, desire for the assignment, individual resourcefulness and adaptability are very important.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   International assignees should have various qualities such as computer literacy, prudent negotiating skills, ability as a change agent, visionary skills and effective delegatory skills (Briscoe & Schuler 2004). Functions of International Assignees   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The functions of international assignees may include all or any of the following areas depending on job responsibilities. Technical responsibilities Managerial responsibilities Cultural responsibilities such as interacting with local nationals and local communities In general, global long term assignments may vary between two and five years. In long term assignments employees are generally loaned to the host company by the home company (Mullaney 2007, p. 3). The position and seniority of the assignee often determine the nature of the assignment package. Executive assignees are seen as prominent members of the local management team, whereas assignees at manager level or below are credited with career development opportunity. An Insight on the Roles of HR Managers In the current globalization arena, the role of human resource (HR) personnel in relation to international assignments should be viewed in specific perspectives: human resource personnel and international assignees, and the role of past experience in dealing with diverse employees. Whatever the role is, the basic requirements are openness to people, flexibility, autonomy, and career motivation (Frazee, 1998, p. 29). Firstly, the phases in selection of international assignees can be described as self-selection, creation of a candidate pool, assessment of technical skills, and making a mutual decision. Firstly, the candidate has to self analyze whether he or she can be a global assignee. Moreover, the favorability of family and other conditions need to be evaluated. In selecting global assignees, it is better to opt for self-selection than traditional selection. While traditional selection in meant for choosing assignees by employers through various interviews and tests, self-selection promotes self-assessment of candidates and decide on whether or not to go for the next step for selection process (Frazee, 1998, p. 29). The factors of self-selection include personality and individual characteristics, career and family issues. According to Johns, in case of personnel who shift from another position to HR, the experience in past positions and the change of influencing abilities pertaining to the post may help perform better as a HR manager in dealing with employees from different backgrounds (as cited in Frazee, 1998, p. 52).   Ã‚  Ã‚  Ã‚  Ã‚   Furthermore, HR managers do have a major role in proper orientation of global assignees and making them adjust with new environment. Moreover, HR personnel need to evaluate the costs associated with expatriate programs. Finally, they may have to deal with situations where employees may rise about differences in compensation between local and global assignees. Requirements of International Business Management in the Context of HR Professional in Working with International Assignees In my opinion, such requirements as workforce planning and staffing, training and health safety, and Crisis Management are the central issues of international business management in the context of HR profession when working with international assignees. The most significant subject for planning of training for international assignees is the importance of understanding the restricted culture and language. The organization of the compensation programs for multiple workforces around the world is a compound and not an easy work that is put into effect with the help of the balance sheet approach.   Health and safety practices vary among countries as per related laws in those countries. However, HR managers should understand and cope with business decisions that are concerned with strategies, health and safety systems, and different practices faced in countries that may have an impact upon workforces and employee relations between international assignees. So, the requirements include learning the laws, systems of working and understanding the cultures of the countries. Global HR activities that involve preparation, scheming, structuring, implementing, organizing, or developing may be unsuccessful if they are used without considering the differences in countries. Successful processes and systems that are used in one country may fail when they are used in the same way in another one. All the aspects of the international business have a human element. The human recourse management was underestimated for a long time, but its functions and roles, nowadays, are accepted to be one of the most important. Nevertheless, ‘the HR professionals must first learn the geography and characteristics of the field’ (Ohmae, 1990). Potential Involvement of International HRM   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With the increasing human resource problems in the multinational companies due to increased global operations, it has become to necessary to redefine the scope and role of the human resource management.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   International HRM should be involved as a active partner in formulating global strategies. Necessary skills need to be imparted into senior HR professional through proper training. HR professionals should lead developing processes and activities involving emerging strategies (Briscoe & Schuler 2004, p. 398). Companies should facilitate the development of global strategies by finding out the skills necessary for management and employees, and a major role should be played by the HR department in accomplishing it (Briscoe & Schuler 2004, p. 398). Enhanced interaction is essential among line management, HR personnel and workgroups. Moreover, it is better to decentralize the functions of the headquarters IHR departments. Also, main HR departments should assign basic administrative responsibilities to venders with expertise in HR activities, as the main departments will need to deal with many growing global responsibilities (Briscoe & Schuler 2004, p. 398). Expatriate Performance, Training and Interactions Joint ventures and foreign subsidiaries are usually structured and organized much like their mother companies; the only distinction is that they have both expatriate and local managers. That’s why the international business operations are more difficult and have more complex structure than the domestic business operations. â€Å"Regardless of the effectiveness or availability of Performance Management (PM) tools, expatriate PM success depends largely on the manager and expatriate in question: how well they both understand, internalize, and accept PM, and how skillful they are in its implementation. To this end, appropriate PM training should be available for all expatriates, including their superiors.† (Johnson 2003). The high level of the performance management of the expatriate leads to improvements in their careers and company’s development.   The performance management system that is used in the global business includes a lot of areas of international human recourse management responsibility, such as evaluating foreign managers and international assignees for pay increases. However, one of the most important obstacles to the successful administration and progress of these managers and international assignees is the regular require of recognition of the value of their overseas experience and expatriation, in general, and the casualness with which companies often evaluate these international assignees foreign performance. Certainly, big enterprises that have a lot of overseas assignees and many foreign subsidiaries say that ‘most (83%) do not use performance management to measure international assignees’ success. And many (35%) don’t use any type of measurement at all.’ (Andersen 1999, p. 18) One of the most important factors that influences upon the international assignees’ performance is the performance appraisal system of the company. However the correct and effective system of the performance appraisals is not an easy task even in the native country. The knowledge and the skills that have to be developed by the international assignees differ a lot from the abilities of the workers of the company that is located in the native country should have.   The international assignee and other foreign managers have to increase and make use of the knowledge that is necessary for any managerial assignment without any doubt. The requirement for more number of highly qualified human resource personnel has resulted in the need to use larger numbers of foreign nationals. ‘Most multinational firms favor hiring local nationals for foreign subsidiaries, home-country nationals at headquarters, and, where a regional organization exists, a mix of foreign and home-country managers for regional positions.’ (Johnson 2003) Thanks to such method of international HR management the ethnic groups unite usually varies with the environment of a firm’s business and with the product strategy. So, the role of the staff that works at the native country diminishes in the case of lowering the importance of the area expertise. The principal subject for a large amount of companies in the management of their international assignment system is the arrangement of the competing interests of the firm, international HR management, and the international assignees and family. The business that is concerned about its globalization requires fast deed in order to produce innovative revenues, and to direct the expenses and threats involved with doing that. International human resource department requires adequate lead time to discover and choose successful international assignees. As Ohmae (1990) writes ‘they need a low enough case load of international assignees to be able to provide good service; they want to be able to apply an effective process for selecting and developing quality of international assignees candidates; and they desire to be able to apply a consistent policy of treatment of international assignees.’ International assignees themselves, and their families, need sufficient compensation for the individual and profession sacrifice they make while they relocate; they would like their family concerns to be given essential priority; and they look ahead to   be able to come back to a profession promotion that   takes benefit of their foreign practice. So, the way to success in the global operations is to satisfy the needs of companies and the needs of international assignees. The role of international assignees is very significant; because whether the business strategy will be clear and understandable all over the world depend on their working performance. In order to improve the results of the work there are a large amount of programs that consist of relevance, acceptability, sensitivity and practicality. The factor of relevance means that the HR manager and the worker should realize the relevance of their labor in the general activity and to evaluate the situation correctly. Acceptability is the right evaluation of the job from the side of the HR manager and the diligent execution of the duties by the expatriate. It needs to be seen as fair, reasonable, and accurate. Sensitivity is the attitude of the administration that includes taking into consideration cultural differences and adequacy in evaluating the business reality. The fact that the programs should be practical for the expatriates is also important. They should correspond to the business strategy and be not difficult to execute but not to simple. In this case there is a threat that such program will be done partially. These entire characteristics have to be implemented by the HR managers and need special attention. Compensation for International Assignees   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   International HR department has to create compensation packages that appropriate for employees and profitable to the companies. The components of a balance sheet approach that are helpful in determining expatriate compensation are described below. Home-country salaries International standard Regional standard Better of home or host policy Expatriate Failures The three main reasons for expatriate failure are inappropriate selection, inadequate preparation and the stress associated with expatriation (Enderwick & Dunning 1994). Proper training of expatriates before giving international assignments is necessary to overcome failure. All in all, performance of international assignees depends greatly on proper selection and training. Moreover, appropriate compensation packages are necessary. Women as International Assignees   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Coming to the gender differences in international assignees, there are important aspects to consider. It has been observed that though the number of women employees is increasing over the years, they are not making a substantiate percentage in international assignments. To be precise, in spite of having 47% women workforce in the United States by 1998, only 13% to 14% were selected for international assignments (Varma et al. 2004). Also, in spite of having 30% female students in MBA programs in the US, only 14% are being selected by corporate America for international postings (Koretz, 1999).   Furthermore, the estimated number of female expatriates is between 2 and 5 percent only (Harris, 1993).There are multiple reasons for this scenario.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The important cause is the reluctance of management to send women employees abroad stating that they face more prejudice than men at the new workplace. Also, supervisor-subordinate relationship seems to be an important factor. It was found that female employees showed higher agreement with female supervisors than males (Varma et al. 2004). It becomes crucial, as most of cases require women to interact with male supervisors.   Ã‚  Ã‚  Ã‚  Ã‚   Other related reasons can be explained such as over estimation of women’s problems at workplace by males, and lower availability of corporate development programs such as fast track programs, individual career counseling and career planning workshops for women. Further reasons include the traditional confinement of women to only certain job categories, socio-cultural issues of host countries and the problems of dual career couples. Conclusion In conclusion it is necessary to say that global HRM is more democratic than it was earlier. It provides employees with lots of opportunities and possibilities without paying attention to such factors as cultural characteristics or racial prejudices. Global HRM tries to present cultural diversity at all level of organizations. HRM model in public sector is characterized by lifetime employment, social cohesiveness and seniority wages. The vitality of organization is less important in the country that family ties and friendship. It is seen that GCC countries are not greatly influenced by globalization processes. Managers try to promote their relatives instead of teaching staff how to work. HRM model in the private sector is only on the evolution stage. It is still trying to find innovative ways how to manage the staff effectively. It is recommended for strategic human resource management of future to be characterized by cultural diversity and equal job opportunities for all people. HRM should use the concepts of globalization and labor division in order to achieve highest results. HRM should provide qualified employees with proper positions. Human resource managers should also have highest qualification and professionalism to achieve company’s goals and objectives. One more recommendation is to create more job places and to provide people with them. The cultural dimensions of power distance index, individualism, masculinity, uncertainly avoidance index and long-term orientation are necessary to be studied by the HR managers. The improvements of the programs that are aimed at the expatriate’s learning should include relevance, acceptability, sensitivity and practicality. As the result the production will increase as well as the organization’s revenue and profits. All in all, HR management has a great responsibility in company’s success pertaining to international assignments. They need to identify required personnel with adequate skills and experience to carry out international assignments. HR managers should plan proper reward packages to retain efficient employees on international assignments. Moreover, they need to adjust existing and adopt new policies in order to gain compliance with respective country’s policies and standards. Also, they are supposed to plan and implement relevant training for employees to perform effectively as international assignees. References 1998, ‘ROI on International Assignees’, HR Focus, Vol. 75, no. 3, p. S5. Briscoe, D. R. & Schuler, R. 2004, International Human Resource Management, Second Edition, Routledge, London and New York. Budhwar, Pawan. Human Resource Management in Developing Countries. London:   Routledge. Chiavenato, Idalberto. 2001. â€Å"Advances and Challenges in Human Resource Management in the New Millennium†. Public Personnel Management,30, pp. 17-25. Dunning, Joseph. 1999. Governments, Globalization and International Business. Oxford: Oxford University Press. Eaton, Jack 2000. â€Å"Transnational Companies, Globalization and Industrial†, Comparative Employment Relations, Cambridge, Polity Press. Enderwick, P. & Dunning, J. H. 1994, Transnational Corporations and Human Resources, vol. 16, Routledge, New York. Frazee, V. 1998, ‘An HR Pro Forges a Well-rounded perspective’, Workforce, Vol. 77, no. 2, p. 52. Frazee, V. 1998, ‘No Common Thread in Expat Selection’, Workforce, 4, 4, p. 9. Frazee, V. 1998, ‘Selecting Global Assignees’, Workforce, 3, no. 4, pp. 28-30. Harris, H. 1993, ‘Women in international management: Opportunity or threat?’,Women in Management Review,8, no. 5, pp. 9-14. Hofstede, Geert.1998. International and Cross-Cultural Management Research. Sage: Jean Claude Usunier. Iii, Edward E. Lawler. 2003. Creating a Strategic Human Resources Organization: An Assessment of Trends and New Directions. Stanford, CA: Stanford University Press. Johnson, David. 2003. International Business: Themes and Issues in the Modern Global Economy. London: Routledge. Kim, Pan Suk. 1999. â€Å"Globalization of Human Resource Management: A Cross-Cultural Perspective for the Public Sector†. Public Personnel Management, vol. 28, pp. 27-37 Koretz, G. 1999, ‘A Woman’s Place Is..  :Men Frown on Female Execs Abroad’, Business Week, 3646, no. 28, p. 28. Less Available to Female than to Male Expatriates?’, Journal of Business Ethics, 43, no.  ½, pp. 125-136. Mullaney, E. 2007, ‘Global Mobility in a Brave New World’, International Assignment Perspectives, PricewaterhouseCoopers, pp. 1-54. Ohmae, K. 1990. The Borderless World. New York: HarperCollins. Rowden, Robert W. 1999. â€Å"Potential Roles of the Human Resource Management Professional in the Strategic Planning Process†. SAM Advanced Management Journal, vol. 64, pp. 22-28. Selmer, J. and Leung, A. S. M. 2003, ‘Are Corporate Career Development Activities Sims, Ronald R 2002. Organizational Success through Effective Human Resources Management. Westport, CT: Quorum Books. Solomon, C. M. 1997, ‘Destination U.S.A.’, Workforce, pp. 18-22. Sparrow, Paul, Brewster, Chris and Harris, Hilary. 2004 â€Å"Globalization and HRM†, Globalizing Human Resource Management, Oxon, Routledge. Spring, Joel. 1998. Education and the Rise of the Global Economy. Albany, NY: State University of New York Press. Stahl, G. K. & Bjorkman, I. 2006, Handbook of Research in International Human Resource Management, Edward Elgar. Varma, A., Stroh, L. K. & Schmitt, L. B. 2001, ‘Women and International Assignments:   The Impact of Supervisor-subordinate Relationships’, Journal of World Business, vol. 36, no. 4, pp. 380-388.

Existentialism: Philosophy of Life and Existence Essay

Existentialism â€Å"Existentialism is an attitude that recognizes the unresolvable confusion of the human world, yet resists the all-too-human temptation to resolve the confusion by grasping toward whatever appears or can be made to appear firm or familiar†¦The existential attitude begins a disoriented individual facing a confused world that he cannot accept. † (Robert Solomon) Existentialist all share a common concern with what they have coined as the â€Å"Human Condition. † They tend to ask: †¢Why am I here? †¢What does it mean to be human? †¢How should I go about living my life? Existentialism is more of individual rather than social. They, Existentialist need to justify their existence. For them, they’re having their journey in life to know their purpose based on their own philosophy, according to EDU310 Foundations of Learning. There is no predetermined definition or purpose. We are free to make our own definitions through choices that lead toward self-definition. Students are free agents, responsible for creating their own selves and purpose. Everything learned is a tool toward the realization of one’s own subjectivity. Standardized testing restricts the interpersonal relationship between teacher and student. Value-laden students are vital, as is authentic assessment. Therefore, Existentialism is a philosophy concerned with human existence, self-discovery, and the search for life’s meaning based on free will, experiences, beliefs, laws, and traditions. How does existentialism connect to Axiology and Metaphysics? (Branches of philosophy) In Education, Existentialism is very important, because as an Educator we should know each child’s life, existence and story behind their attitudes and characters, for us to become an effective educator, according to Bethel Jadem. For example, a child has a problem and suddenly changed his/her attitude; we have to know the reason behind it for us to understand him/her. We should know also their philosophy and belief in life so that we could better adjust, know and appreciate their existence as well. To show the connective thread between Axiology and existentialism and metaphysics and existentialism the terms need to first be defined. †¢Axiology is the study of value. It is the branch of philosophy that deals with the nature and types of value such as in ethics and religion. (â€Å"What and why do you value? †) †¢Metaphysics is (â€Å"What is real? †) In connection to axiology, an example of existentialism is: According to EDU 301 Foundations of Learning, studying the ethics of the Christian and Jewish religions is an example of a study in axiology. Therefore, if a child growing up in a Christian home has strong beliefs about God he/she values her beliefs and therefore concludes that here existence is solely because of God. â€Å" There is a purpose for my existence, God will show me the way. † In connection to metaphysics, an example of existentialism is: Since â€Å"this† exists, that cannot exist. â€Å"John was walking (this) on water (that). † There is only knowledge of how, beyond what is given, so inferred to make the situation valid with natural cause. As a metaphysical example, if he could walk on water, maybe he had water in his shoes. There is also questions that go beyond what we know. Such as â€Å"is there a â€Å"first† cause? † Or is time â€Å"infinite†? Since we ourselves can have no observation of such truth, only inference based on given present events, it becomes Metaphysical.

Developing a Mission Statement Research Paper Example | Topics and Well Written Essays - 1500 words

Developing a Mission Statement - Research Paper Example The mission statement should portray the vision of the company of how the clients should be seeing it. Generally, mission statements include a business statement, a statement of purpose and signs of the values of the business. The statement of purpose clearly states what the purpose of the company is. For example, a generator company’s purpose is manufacturing of generators. The business statement defines how those generators will be manufactured. The portion of the statement related to values tells us of the common values that are shared all through the company and how these shared values contribute towards the manufactured product. A mission statement is said to be ideal when it is inspirational for the employees. The employees should build upon a good morale and commitment level with the firm after reading the mission statement of the organization. The statement provides a certain direction for the staff as the purpose of their work is highlighted and they can particularly see their own contribution in the value chain. The mission statement should be such from which each employee can personally look at what is his role in the success of the firm (Bart, 2008). A mission statement is a primary instrument that can be as significant as the business proposal. It summarizes, in a few brief sentences, the fundamental nature of the business objectives and the ideas lying beneath the business proposal (Ireland & Hitt, 2007). Likewise, the mission statement indicates what the business is all about to the buyers, employees, sellers and the society. What the Mission Statement Should Portray? The mission statement portrays every aspect of the business: the variety and quality of the products you sell, cost and price, service, its position in the market, capacity for growth, application and usage of technology, and the rapports you have with the buyers, workers, suppliers, rivals and the community. The mission statement should exhibit the special function of the bu siness. Although, examining the mission statements of other companies can stimulate the imagination and creativity (Peyrefitte & David, 2006). The mission statement should be a brief account of the business plan, created from the viewpoint of the customer and should be compatible with the goal of the business (Williams, 2008). The Three Important Questions The mission statement should answer three questions: 1) What do we do? This query should not be responded to with respect to what is actually supplied to the users, but by the emotional desires that are satisfied when consumers purchase the products or services. Consumers’ decision-making process is backed by several reasons that include cost-effectiveness, logistics, and emotions. 2) How do we do it? This query deals with the technological aspects of the business. The response should include the physical product or service and how it is put up for sale, advertised and supplied to users, as well as the customer desires it s atisfies when they purchase it. 3) For whom do we do it? The response to this question is also crucial, as it will facilitate in focusing the advertising efforts. Although many minor business dealers

Human Resource Managers, Stress and Work Performance Research Paper

Human Resource Managers, Stress and Work Performance - Research Paper Example Most highlighted factors include job stress, work load, de-motivation and low satisfaction. Literature Review: Job stress is a term used to define the stress related to work that is the outcome of the struggle made by an employee in order to yield high efficiency and performance by accomplishing its tasks, assignments and targets within the due time. This occupational stress may affect the performance of an organization (Weiss, 1983). It has been noted that job stress is becoming a growing concern for majority of organizations and particularly, for the human resource management (Dewe, Driscroll, & Cooper, 2010). Over the years, numerous researches and studies have been conducted in order to understand the importance of stress management. It was concluded that with the advancement in technology and industrialization job stress is increasing rapidly. Job stress has not only effected the mental health and well being of the employees but it has also becoming a growing concern for the emp loyers to deal with the various problems occurred as an outcome of job stress (McGowan, 2006). The Effects of Stress in a Job: Different researches have indicated that numerous health-related issues can emerge due to stress. There could be different factors that would contribute in raising the job stress such as de-motivation and job dissatisfaction. According to Weiss (1983), job dissatisfaction can lead to job stress which can adversely affect the working capacity and the performance of an employee. As a result, this would make the entire organization suffer from low performance and growth. The Impact of Stress on Performance: A clear relationship has been observed between job performance and the job stress. It should be remembered that job performance involves the efforts and struggle of an employee to accomplish its tasks within a specific time. On an account, according to different researches that have been conducted it is concluded that there are four types of relationships be tween the job stress and the job performance. These relationships include negative linear relationship in which stress is responsible for lowering the productivity. In positive linear relationship the performance can be increased by increasing the stress. On the other hand, curvilinear relationship gives rise to mild stress which becomes responsible for elevating the productivity but as the employee faces the stress, the productivity restore to its previous state. However, in the fourth relationship, one factor decreases with the decrease in other factor (Smith and Sainfort, 1989). Factors that Result in Job Stress: There could be number of factors resulting in job stress such as: 1- External factors: External factors include the organizational and family-related conflicts. 2- Internal Factors: These include all the internal factors within an organization. Stress Management in a Work Place: Workplace stress is becoming a concern for all the organizations around the world. It is dire ctly affecting the mental health and the well being of all the human beings suffering from stress. It has been observed that ineffective dealing with stress management could affect adversely, however; managers can implement different techniques to encounter job stress.

Social Impact Paper Essay Example | Topics and Well Written Essays - 2250 words

Social Impact Paper - Essay Example Many such technologies may lay claim to having been the key milestones in this path of human development. These claims are validated by the impact they have had on human beings and the changes in societal patterns that have resulted from such technological inventions and discoveries. The invention of the wheel is often considered as that which has had the greatest impact on human progress (1). In the same line of thought then the invention of the internal combustion engine has a strong impact on the sped and direction of human progress since its invention, not so long ago in the history of human progress. The impact of the internal combustion engine on human progress has been on a broad. Within the limits of this paper it is not possible to deal with every aspect of social impact that the invention of the internal combustion has. Therefore, this paper limits itself to evaluating the social impact of the gas powered internal combustion engine from the limited perspective of contribution to human progress in overland transportation, with particular emphasis on automobiles and the manner in which it has impacted on society. History The basic technology involved in the internal combustion engine can be truly said to be derived from the gunpowder engine developed in the seventeenth century. Two centuries were to elapse before the technology involved in the gunpowder engine could be harnessed into the internal combustion engine. ... Though passenger cars were developed using steam engine, the best use of steam engines was seen in the engines developed for hauling the locomotives of the train. The deficiencies of large engine size and lower efficiency made the steam engines unsuitable for widespread use in passenger vehicles. By the second half of the nineteenth century the search was on for a more efficient engine (2) Technological advances occur in what appears to be a predetermined sequence, one setting the ground for the other, and when the right idea is seeded into this advance of technology, further advances are made (3). The fundamental idea of the internal combustion engine gas was conceived through the principles contained in the gunpowder engine and the steam engine. The reason for the idea progressing to reality was finding the ideal fuel for the internal combustion engine. In the nineteenth century the availability of coal gas and petroleum removed this barrier to progress in the development of the ga s powered internal combustion engine (2). The high energy fuel of petroleum in a mixture with air on ignition produces a rapid and powerful explosion. From 1860 to1880 the means for harnessing the energy of these explosions to power an internal combustion was under active experimentation and the results were soon forthcoming. Most of these experiments were in Germany and not surprisingly the early results sprang from Germany. Two sets of pioneers of the internal combustion engine using petroleum products emerged in the form of Daimler and Maybach on one side and Karl Benz on the other side. While Daimler and Maybach delivered early initial results of an internal combustion engine that could be used on two-wheelers, Karl

Business Failure Essay Example | Topics and Well Written Essays - 10000 words

Business Failure - Essay Example The following year saw liquidity dry up, businesses lose their orders or defaulting on their payments, and layoffs become widespread. Then, businesses started closing; the larger conglomerates relied upon government bailout money, at the risk of nationalization, but â€Å"too large to fail† was exactly that – critical industries and the economic framework relied upon the survival of these key enterprises (Peters, Shane & Torgerson, 2009). While there were some companies that were saved at all costs – especially at the cost of public money being used to purchase toxic assets – other companies were left to die out because they were not crucial to the coming recovery. Several of these hardest hit are in the retail sales business. And in the United Kingdom, one of these companies that had to close its books for the last time was Woolworths, the high-street retail firm in existence since 1909, and owned by the Woolworths Group plc. This case study shall deal with the phenomenon of business failure, and its occurrence in the UK retail sector. Highlighted will be the case of Woolworths plc, which presents several controversies concerning the circumstances surrounding its closure. The case of Woolworths is one that defies an easy and clear-cut solution; as many serious observers believe that the company should not have been closed down because its two or three core businesses could have been demerged and allowed to operate; apparently, the administrators and regulators felt otherwise, and finalized the group’s demise. A small remnant of Woolies (as it is affectionately called) continues to operate as an online retailer, having been acquired by the Shop Direct Group (Anon, Cabinet Maker, 2009). This study shall examine the case of Woolworths from the point of view of theory, and from the indicators and accounts that comprised the facts of its operations.

Sculpture Across the Paliolithic to 300BCE have the same hair Essay

Sculpture Across the Paliolithic to 300BCE have the same hair - Essay Example This idea enables a viewer like me to identify social statuses of Greek models. I believe that the long, symmetric and curly hairstyles imply ancient Greek tradition and culture. Four sculptures from Ancient Greece captured my interest. These sculptures are important works of art, and they are displayed in famous museums. The first is the Statue of a Youth from Paul Getty Museum. This statue is also featured in Janson’s History of Art textbook. The second one is called Head of Hades from the Online Metropolitan Museum of Art. The third is called Statue of a Kouros, which is displayed at J. Paul Getty Villa Museum located in Malibu, California, and the fourth is the Kore, located in Akropolis Museum in Athens and is also featured in Janson’s History of Art. While I was gazing at these works of art, one aspect caught my attention: the similarity in hairstyles of ancient Greek sculptures. I noted that all sculptures have symmetrical braids or curls that cover the forehead. The first sculpture is called Statue of a Youth. It is located at the J. Paul Getty Museum in Malibu, California under â€Å"Sicily: Art and Invention between Greece and Rome Exhibit.† The sculpture dates back to 470-460 BC from ancient Greece. It is made of marble and measures 181 cm. tall. The sculpture presents a young man, a charioteer from Mozia in Sicily. On one hand, his small face and well-built body form emphasizes his youth and strength. On the other, his hairstyle, which according to the caption, â€Å"ends in ringlets,† may seem feminine to modern viewers. Many would think that his hair is fashionable, some would wonder who styled it; others might take interest in the cultural background of the hairstyle. These reflections could lead to the inkling as to why the charioteer has ringed braids. Was this the fad in Ancient Greece or did social status have anything to do with the hairstyle? The caption states, â€Å"The Mozia youth's capped hair ends in ringle ts, an untypical feature, and symmetrical.† This caption acknowledges the fact that the artist employed symmetry in his art, despite the half-twisted gaze of the young man. It also declares that the hairstyle is untypical or uncommon; hence it is important to consider tracing back the history of braiding among CVbnm,.charioteers and the whole society of ancient Greece to know the relevance of the hairstyle in display. Nevertheless, I will reserve my findings in the latter part of this paper. Statue of a Youth (the Mozia Charioteer, detail), 460 B.C., Sikeliote (Sicilian Greek). Marble, h: 181 cm. J. Paul Getty Museum The statue is placed in the middle of the room, making it the center of attraction. From this location, viewers can note the importance of this piece of art in Greek art and culture. The sculpture is not within a glass case. Made of marble, I suppose it can stand heat and cold, and will not tarnish easily. Nevertheless, some features are missing, such as the arms (and hands), nose, and one shoulder, which could help give more information to the viewer. I am not sure if these are intended or the sculpture was actually damaged at some point in its existence. According to the book, the sculpture was damaged when Carthaginian forces seized the artworks from Sicily. The figure, which displays the features or a charioteer from

People and Organisations Essay Example | Topics and Well Written Essays - 1000 words

People and Organisations - Essay Example Additionally, the paper analyzes the changes that are required to make the 21st century project leadership authentic. The authors argue that the environment for conducting projects in the 21 century have changed from that of 20th century. There has been increased alliancing between companies for project purposes. Therefore, the authors suggest that there is need for development of new leadership style that suits the current as well as future environment. The authors are persuasive and believable. By making use of previous study findings, the authors compare the past and present project environments. The comparison depicts changed environment, which supports the authors’ argument on need for changes in leadership style to enhance authentic leadership. LIoyd-Walker & Walker (2011) provide empirical data to show the different attributes required by project leaders in the 21st century that were unnecessary in the 20th century. Toor and Ofori (2008),Thiry & Deguire (2007), Avolio & Gardener (2005), and Sirias, et al., (2007) agree that the project environment for 21st century is different from that in the 20th century. Additionally, their views are similar to those of LIoyd-Walker and Walker (2011) who argue that there is need for modification of transformational leadership to make it an authentic leadership style for the 21st century. Just as Alvolio and Gardener (2005) had suggested, LIoyd-Walker and Walker (2011) argue that trust and commitment are among the most important feature of authentic leadership and they distinguish authentic leadership required for 21st century from that in the previous years. LIoyd and Walker state that authentic leadership entails enabling or empowering the followers to self-regulate their activities b y supporting their development. As opposed to leadership in business alliances, project alliances require collaboration between the participating teams. This requires that the team members

Carriage of goods by sea under Charter Party Case Study

Carriage of goods by sea under Charter Party - Case Study Example The ship owner is also liable for the ship's under capacity and lower-speed than declared to TD. On the other hand the charterer TD is liable to the shippers for the damage caused by fire to the cargo of Smart Clothing which he can claim from the Ship Owner. This could be possibly circumvented by having the shippers' insurance claim settled and ultimately transfer the liability to the Ship owner. The sub-charterer BV similarly can have the insurance claim of V for damage to cargo while loading and ultimately have the liability transferred to ship owner through TD the main charterer. And the parties who want to initiate claim against the owner, may do so by invoking arbitration as envisaged by the Charter party agreement in clause 21. This case relates to rights and liabilities of parties under the contract of charter party for carriage of goods by sea. The six parties involved are 1)Charterer (Timely Delivery hereafter 'TD', 2)Owner of ship 'The Bulky Whirlwind' (Owners Co) hereafter 'O', 3)Cargo Co, hereafter 'C', 4) Voyage SARL, hereafter 'BV' 5)Vignoble SARl, hereafter 'V', and 6) Smart Clothing Co, hereafter 'SC'. As against the ship's declared carrying capacity of 12,000 TEU and speed capability of 23 knots, 2000 TEU are occupied by articles of ship's own essential use and speed is short of 3-7 knots. Ship's master refuses to take the shorter and direct route and also to pick up cargo located in the shorter route ordered by TD.for safety reasons. The crew member's careless smoking damages a cargo valued $ 300 000 by fire for which there was no safety trained staff for fire fighting. Due to arrest of the ship, 10 days are lost by stay at the port of Southampton. It is noted Box No 35 in form of Charter party is left blank. The relevant box relates to applicable Law and Arbitration. The form provides that if the box is not filled in, sub clause (a) of condition no 21 of Charter parry form shall apply. The relevant condition is reproduced below.1 Charter party is contract between the owner of a ship and a hirer of the ship for using it to transport usually cargo. Even though the hirer is using the ship, the ship-owner exercises control over it for the navigation and management while the carrying capacity is in the discretion of the hirer known as charterer. Four types of chartering in vogue are voyage charter, time charter, bareboat charter and lump-sum contract. 2 "A time charter is another common form of agreement, with the owner of the ship operating his ship as instructed by the charterer between certain agreed dates for an agreed daily or monthly rate. During this period, it will be the charterer who will pay for the running costs of the ship such as the fuel and insurance. An analogy would be a contract to hire a car".3 A cursory glance at the conditions set out in the Charter party form reveals Master failure to carry out Chatterer's instruction to take Suez route amounts to violation of condition no 7 ( c )4 of the Charter Party. And damage due to Owner's servant's smoking inside attracts condition no 18(iii) (3)5 The Charterer is also entitled to 10 days off-hire for the arrest of the vessel due to C's claim for O's default in a previous charter attracting Hague-Visby rules and far having lost time (to be estimated) due to longer route as per condition

W 5 OIS Essay Example | Topics and Well Written Essays - 250 words - 1

W 5 OIS - Essay Example At the organizational level, the lack of synchronization of the information systems with the larger organizational structure has often been a problem. An example of this is an information system that is introduced with no changes in organizational hierarchy and structure, creating conflict of roles among various departments of the organization. At the individual level Holladay and Coombs (2013) identified lack of training as the major problem that pull companies away from realizing their information technological investment ambition. This is because the comings of such investments, most of which are information systems demand very high level of training that would ensure that users are comfortable operating the various user interfaces of the systems. Once such training is absent, then it can be expected that efficiency of workers can even be worse than it was before. As far as technological factors are concerned, most organizations refuse to undertake adequate monitoring and evaluation of their information technology investment, making it impossible to adequately undertake system repairs and updating. Meanwhile, the malfunctioning of systems that arise from poor monitoring and replacement of parts can lead to several cases and instances of system mistakes, some of which can lead to adverse cases of errors (Howell and Frost ,

Starbucks Strategy Essay Example for Free

Starbucks Strategy Essay Starbuck’s Coffee is a multi-billion dollar company. It was founded in 1971 in Seattle, Washington. It was a single store located in the Park Place Market area of Seattle. The idea started with three friends, Jerry Baldwin, Zev Siegel, and Gordon Bowker. They opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. The company’s total revenue for 2013 was $14.8 Billion Dollars. Today, they have more than 21,000 stores in 65 countries and is the premier roaster and retailer of specialty coffee in the world. The company expects to expand to more countries and open more stores in the future. In this paper, I will discuss Starbucks Organizational Culture that has led to its phenomenal success, the effects of managements’ decisions on the company, the one key management competency of the company, and the success of the current CEO and whether Starbucks would be successful without him. Starbucks has many key elements in its cultural organization that has led to its phenomenal success. Some of these organizational cultures include: Legendary service, diversity, organizational structure, and organizational ethics. In today’s society a company must have adaptable organizational cultures in order to be successful. One of the major reasons that Starbucks has maintained its ability to be successful is that it maintains the ethical culture within its organization. The company’s business Ethics and compliance programs has helped the partners (employees) in taking ethical business decisions as it provides guidelines in the Standard Business Conduct, which help partners make ethical decisions. Starbucks is committed to providing legendary customer service, they even hired an cultural anthropologist, Barbara Perry, to help strengthen its foundations for customer care. (Schreiner, 2011). Starbucks has three ways in which it provides legendary service, they include: knowing the Running head: Starbucks’ Strategy  customer, decreasing wait time, and being on the customer’s side. Legendary services offered by Starbucks include: giving the customers respect by knowing their name and type of drink, reducing wait time by acknowledging a customer and keeping the line moving and finally being on the customer’s side. Starbucks diversity and inclusion are a central part of Starbuck’s corporate strategy. It embraces diversity as an essential component in the way they do business. Twenty-four percent of the top corporate officers are women. Thirteen percent of the top executives are people of color. The most impressive statistic of Starbucks is the company’s continued commitment to its supplier- diversity program, which tracks spending with minority-and women owned businesses. The projected spending with these companies is expected to jump to $140 million dollars this year. Organizational structure is the hierarchical arrangement of lines of authority, communications, rights and duties of an organization (Schreiner, 2011). Starbucks does not operate under a franchise, however, they do license storefronts. Even though the stores are licensed storefronts, they are still controlled by Starbucks Headquarters. It overseas all of its stores and this allows for more control over how the individual stores are run. It leaves little room for stores not to performing according to company guidelines. Organizational ethics is the way an organization should respond to external and internal environments (Schreiner, 2011). Starbucks is considered one of the world’s most ethical companies (Screiner, 2011). The company makes a conscience effort to be a responsible company and conducts their business in an eithical manner. It uses its resources, such as; community, sourcing, environment, diversity and wellness. It openly displays its commitment to being a socially responsible company by letting the customers know what  they are doing and displays their mission Running head: statement in each store, prints facts on its coffee cups and puts information on its company’s website. Starbucks as earned this reputation through its actions in all phases of its business and live out the commitment through both its mission statement and values. Starbucks has business ethics program that is used to protect its Missions’ Culture. It is used to assist the partners to make ethical decision at their jobs. The decisions of the management and its choices for the company has a tremendous effect on employees, customers and the business. Starbucks has created an environment that is very relaxing to customers. It is a one of a kind coffee shop. There is no other coffee shop of this kind. Everything within the Starbuck’s environment is relaxing, calming and tension relieving. They make it the perfect comfort zone. One key management competency that Starbucks manager is like to have is Leadership Abilities. An individual must have great leadership skill in order to lead others. Leadership is the Process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task (Schreiner. 2011). There are very few people that can become leaders. It takes a very special individual to become a leader. Leaders lead in ways that serve the greater good of the organization. Starbucks demonstrates servant leadership and goes beyond the needs of its customers to the needs of the community. At Starbucks, the company’s values and missions are inspiring. They always put customers first. They empower their partners and help develop their full personal capacities. Starbucks help develop their partners to also demonstrate servant leadership. The partners feel far more committed to this company and their values and mission. When the individual that run companies show concern, respect and care for their employees Running head: they get better performance from them. It can clearly be seen that Starbucks Leadership is exceptional, they take the time to understand the needs of their employees. Many can see the difference in the Leadership of company’s such as Wal-Mart and McDonald’s. They have poor Leadership skills. They do not respect their employees. The employees of Wal-Mart and McDonald’s do not respect their jobs, because leadership is bad. If they respected their employees, then one would not always see the protest for more wages, benefits and hors. It is clear that Starbucks is doing something correct. There has never been any protest of kind with Starbucks. Other company’s should follow the Leadership Skill of Starbucks. Starbucks most likely would not maintain its long term sustainability without its current CEO, Howard Shultz. Howard Shultz has been the CEO of Starbucks since 1987. As the CEO of Starbucks, Howard Shultz made changes to the company at the beginning, that help set the path to its success today. The first change was to turn Starbucks into a coffee bar. He came up with this idea after vacationing in Italy and sitting at a coffee bar in Milan, Italy. He saw that it was a place where the coffee shop played an intregal role in the social life of most of the Italians (Wong, 2013). It was a focal point for the neighborhood, where friends met, mingled and stayed all hours of the day. Hence, this became the idea for Starbucks coffee. They later opened their first coffee bar in Seattle, Washington. He also introduced exotic coffee beverages such as espresso, cappuccino, cafà ©-latte, iced coffee and cafà ©-mocha. This was the first coffee shop to introduce these types of coffees. He also made the atmosphere clean, well-lighted, where people could relax and enjoy their coffee in comfort. The most effective change that Shultz made to Starbucks brand was to change the way the company delt with its employees, he implemented an crucial company employment training Running head: program. Starbucks is aware that the employee can make or break your company. Shultz stated that â€Å"friendly, effective service would boost sales (Wong, 2013). He instituted a training program designed to groom knowledgeable employees who would enjoy working behind a counter. â€Å"Service is a lost art in America. It’s not viewed as a professional job to work behind a counter† says Shultz. We don’t believe that. We want to provide our people with dignity and self-esteem, so we offer tangible benefits†Ã‚  (Wong, 2013). Some of the benefits Starbucks offer are complete health insurance for both full and part-time workers and stock options. During a brief 8 year hiatus, Starbucks had a new CEO Jim Donald. During this time Starbucks stocks dropped to 42% and they closed more than 700 stores and layed off more than 700 employees. After this downfall of the company, they re-instated Howard Shultz as CEO. He has made changes to the company that has made it more successful. These include calling their employees partners instead of employees, redesigned stores, introduced breakfast foods, implemented luxuries such as charging stations and Wi-Fi and most of all, he more than doubled the number of stores opened since he was reinstated as CEO. It can be seen that Starbucks would not be as successful today without the current CEO, Howard Shultz. Most other companies can take a good example from this Leader. References Daft, R. (2012). Management (10th ed.). Mason, OH: Cengage Learning. Schreiner, E. (2011). Starbucks and Its Orgaizational Design. SmallbusinessWong, V. (2013). Starbucks takes Over Your Life, Boots Sales. Businessweek.

Energy Crisis In Pakistan And Its Solutions Environmental Sciences Essay

Energy Crisis In Pakistan And Its Solutions Environmental Sciences Essay An energy crisis is any great shortfall in the supply of energy resources to an economy. It usually refers to the shortage of oil and additionally to electricity or other natural resources. The crisis often has effects on the rest of the economy, with many recessions being caused by an energy crisis in some form. In particular, the production costs of electricity rise, which raises manufacturing costs. For the consumer, the price of petrol and diesel for cars and other vehicles rises, leading to reduced consumer confidence and spending, higher transportation costs and general price rising. ENERGY CRISIS IN PAKISTAN Crisis  is one word which has become part of ordinary Pakistanis vocabulary like nothing else. First  we have sugar crisis, then wheat followed by electricity and to add more fuel to the fire now we are going through the worst gas shortage in our history. In Punjab this crisis has hurt the most with every person suffering its consequences. Thousands of daily waged workers have become jobless in industrial areas like Faisalabad, in homes women folk is suffering to feed their children, passengers wait for hours as the public transport has no CNG while those having personal transport wait for hours in order to obtain much required CNG refilling. Our innocent executives like their predecessor have a bucket full of excuses in order to justify this mismanagement. For price hike and declining economy they have the common tag line of market mechanism and global slowdown to justify this phenomena. In case of electricity and gas load shedding they can find no good reason but to curse increasing demand. The reality which they never accept is the fact that this shortfall is depriving our state from billions of rupees by not availing this opportunity of earning revenue, instead of wasting time on IMF imposed RGST and much more. Some conspiracy theories have floated for quite some time blaming this shortfall as a dirty mean to maximize their benefits. Like in electricity crisis they have managed to pull out the much debated Rental Power Projects while in case of gas shortage they are earning billions from taxes imposed on petroleum products and LPG. In short this recklessness can only be justified by only one reason, which is that our plans on day to day basis rather than planning in years as done in the developed countries. Energy resources have depleted! Whatever resources are available are simply too expensive to buy or already acquired by countries which had planned and acted long time ago. Delayed efforts in the exploration sector have not been able to find sufficient amounts of energy resources. Nations of the world which have their own reserves are not supplying energy resources anymore; only the old contracts made decades ago are active. Airplanes, trains, cars, motorbikes, buses and trucks, all modes of transportation are coming to a standstill. Many industries have closed due to insufficient power supply. Price of oil has gone above the ceiling. At domestic level, alternate methods like solar, biogas and other methods are being tried for mere survival.   The above is a likely scenario of Pakistan and around the globe after 25 years. A pessimistic view, but realistic enough to think about and plan for the future. But are we doing anything about it? Lets have a look at the current energy situation of Pakistan and the world.   Pakistans economy is performing at a very high note with GDP growing at an exceptional rate, touching 8.35% in 2004-05.In its history of 58 years, there has been only a few golden years where the economy grew above 7%. This year official expectations are that GDP growth rate will be around 6.5 7.0%. For the coming years, the government is targeting GDP growth rate above 6%. With economy growing at such a pace, the energy requirements are likely to increase with a similar rate. For 2004-05, Pakistans energy consumption touched 55.5 MTOE (Million Tons of Oil Equivalent).   The energy consumption is expected to grow at double digit if the overall economy sustains the targeted GDP growth rate of 6% by the government. Pakistans energy requirements are expected to double in the next few years, and our energy requirements by 2015 is likely to cross 120MTOE. By 2030, the nations requirement will be 7 times the current requirement reaching 361MTOE. Pakistans energy requirements are fulfilled with more than 80% of energy resources through imports.   On the other hand, international oil prices have not only broken all records but are touching new height every day directly or indirectly affecting the black gold industry. Moreover, speculators all around the world expect oil prices to touch $100 per barrel in medium term. With concerns over Irans nuclear program, terrorist issues in Nigeria and high economic growth in China India and their ever rising energy requirements, oil prices dont see any another way but to shoot upwards.   BACKGROUND OF CRISIS FEARED IN PAKISTAN Power crisis feared by 2007 The country may plunge into energy crisis by the year 2007 due to rising electricity demand which enters into double digit figure following increasing sale of electrical and electronic appliances on lease finance, it is reliably learnt Thursday. The country may face energy crisis by the year 2007 following healthy growth of 13 per cent in electricity demand during the last quarter, which will erode surplus production in absence of commissioning of any new power generation project during this financial year, informed sources told The Nation. As per Pakistan Economic Survey 2003-04, electricity consumption has increased by 8.6 per cent during first three-quarter of last fiscal year. However, a top level WAPDA official maintained that electricity demand surged up to 13 per cent during last quarter. The survey said household sector has been the largest consumer of electricity accounting for 44.2 per cent of total electricity consumption followed by industries 31.1 per cent, agriculture 14.3 per cent, other government sector 7.4 per cent, commercial 5.5 per cent and street light 0.7 per cent. Keeping in view the past trend and the future development, WAPDA has also revised its load forecast to eight per cent per annum as against previous estimates of five per cent on average. Even the revised load forecast has also failed all assessments due to which Authority has left no other option but to start load management this year, which may convert into scheduled load shedding over a period of two year, sources maintained. The country needs a quantum jump in electricity generation in medium-term scenario to revert the possibilities of load shedding in future due to shrinking gap between demand and supply of electricity at peak hours. According to an official report, the gap between firm supply and peak hours demand has already been shrunk to three digit (440 MW) during this fiscal and will slip into negative columns next year (-441 MW) and further intensify to (-1,457 MW) during the financial year 2006-07. The report maintained that the difference between firm supply and peak demand is estimated at 5,529 MW by the year 2009-10 when firm electricity supply will stand at 15,055 MW against peak demand of 20,584 MW. Chairman WAPDA Tariq Hamid at a Press conference Chairman WAPDA Tariq Hamid at a Press conference early this year warned about the possible energy crisis and stressed the need for quantum jump in power generation. The experts say it could only be possible through a mega project of hydropower generation; otherwise the gap between firm supply and peak demand will remain on the rise. QUEST FOR ENERGY SECURITY Energy has become an important prerequisite for the economic development of a country. On one hand it is used for the industrial and agricultural purposes and on the other hand it is required for domestic use of the citizens. Natural gas is the fastest growing primary energy source. Globally Energy Crisis in Pakistan 5 consumption of natural gas is projected to increase by nearly 70 percent between 2002 and 2025, with the most vigorous growth in demand expected among the emerging economies. Consumption of natural gas worldwide increases in the forecast by an average of 2.3 percent annually from 2002 to 2025, compared with projected annual growth rates of 1.9 percent for oil consumption and 2.0 percent for coal consumption. The electric power sector accounts for almost one-half of the total incremental growth in worldwide natural gas demand over the forecast period. SOUTH ASIA IS IMPORTANT TO WORLD ENERGY MARKETS South Asia is important to world energy markets because it contains 1.3 billion people and is experiencing rapid energy demand growth. After India, Pakistan and Bangladesh are the next largest South Asian countries in these categories. Economic and population growth in South Asia have resulted in rapid increases in energy consumption in recent years. The major energy issues facing South Asian nations today are keeping up with rapidly rising energy demand. Agency for energy consumption has projected that by the year 2010 South Asian countries shall be consuming more than double the current levels of primary commercial energy. THIRD LARGEST COUNTRY IN USE OF NATURAL GAS Pakistans largest energy source is natural gas, with demand and imports growing rapidly. Currently, natural gas supplies 49 percent of Pakistans energy needs. According to the Oil and Gas Journal (OGJ), as of January 1, 2005, Pakistan had 26.83 trillion cubic feet (Tcf) of proven natural gas reserves. Pakistan is looking to increase its gas production to support increasing consumption through Pipelines from Iran and Turkmenistan. Currently, Pakistan ranks third in the world for use of natural gas as a motor fuel, behind Brazil and Argentina. In addition, Pakistan hopes to make gas the fuel of choice for future electric power generation projects. Pakistan ambitiously seeks to increase oil production through new alliances with foreign companies. Pakistans net oil imports are projected to rise substantially in coming years as demand growth outpaces increases in production. WASTE TO ENERGY IS NEEDED IN PAKISTAN Electricity generation from Wastes Recent increase in pollution due to the human and industrial waste has forced the man to devise ways to use it as an energy source. Energy from the waste is a recycling process known as  incineration. The process of incineration is the combustion of waste material to generate electricity or heat at large. This trend of generating electricity is more popular in underdeveloped countries because they are facing the severe pollution hazards. Incineration reduces the waste and proves helpful in generating energy. Recent studies have shown that a pack of solid waste contains approximately 548 watts of energy which is equal to one barrel oil. As the world is getting polluted day by day and important energy resources are scarce waste energy can be a useful technique in many ways. First of all the solid waste from the industry and household can be controlled. Secondly it can be used to generate electricity. Waste from energy process not only helps reduce waste but also is a cheap and affordable way of generate energy. Many developed countries in the world are selling their useful solid industrial waste to the third world countries. Energy from waste is utilized to charge electric batteries as well. The heaps of garbage in the world are spreading diseases. All the populated countries in the world are thinking of transferring their garbage waste to barren lands in the world by paying a little fee. It may help those countries but can be fatal for the people living near those lands. Therefore the ultimate solution is to utilize this garbage to generate energy. Many forms of fuel can be generated through the recycle of waste material which includes biofuel, ethanol from wasted water, hydrogen from garbage and electricity. The various forms of waste can be utilized to overcome the energy crises as well. This can also prove to be a way of earning money. Waste energy power plant can provide electricity to many power projects, and one can actually sell electricity to hospitals, fountain homes and small enterprises. Energy waste power plants are also environment friendly.   The use of sanitary landfill techniques has immensely dropped form 8000 to 1,767 in United States alone in the recent years. USA also produces 2500MW energy each year with the help of waste energy only. Many other countries in the world are making use of the waste energy. Recently Sweden, Japan and India has implanted energy waste power plants at large. Underdeveloped countries like Pakistan have also started an energy waste power project with the cooperation of Apex civic authority. This power project has been started with a view to counter the severe energy crises in coming years. The increasing trend of urbanization and a change in the living style has led to the piles of waste in large cities. as mentioned earlier the waste to energy power plants can also create jobs for many. This energy can also be exported to poor countries. Waste energy can help us fight the extreme conditions of global warming due to industrial waste. Biggest benefit that this waste energy power plant gives is that we have a way to use alternative fuels to run cars and vehicles also. We can lower our dependence on basic fuel such as oil and gas. The rising prices and scarcity of oil and gas has diverted the attention of the world towards the use of waste energy projects. Rawalpindi to have solid waste converter technology RAWALPINDI, Jan 8: A private company was on Saturday given the task to generate fuel from garbage after buying it daily from the city government, with the hopes that Rawalpindi will have a cleaner look. The Waste Management of Pakistan (WMP) was declared successful bidder to install the first solid waste converter technology in Rawalpindi, generating refuse-derived fuel (RDF) from municipal waste such as plastics and biodegradable items. A high-powered committee, chaired by Commissioner Rawalpindi Division Zahid Saeed, and comprising DCO Rawalpindi Imdadullah Bosal, representatives of Planning and Development (PD), Public Health Engineering (PHE) Department, and Urban Unit, Punjab (UUP) announced the WMP as successful company for installing RDF plant. Two companies- Maple Leaf Ltd and WMP- had submitted proposals before the committee. Rawalpindis district administration will sell garbage to the company at Rs50 per ton. The total generation of waste in Rawalpindi city is around 800 tons daily, which means the district administration would earn Rs 40,000 a day once the company starts its operation. Mohammad Usman, a consultant of UUP, told Dawn that the cost of RDF plant was Rs80 million and it can separate combustible wastes from non-combustible ones. Importantly it can convert the entire garbage in the city into energy on daily basis with fertilizers as byproduct. Officials said the RDF plant would help reduce random disposal of garbage in the city besides helping the municipal authorities in timely lifting the trash from streets. It would be a major source of revenue for the local government on daily basis. The more the district government lifts garbage, the more would be its value. The company would daily pay money to the municipal agencies at transfer stations, Usman said. He said the garbage could be converted into gas, coal, fertilizer, fuel and electricity on the pattern of plants installed in Iran and other European countries. The idea to install the RDF plant in Rawalpindi came after Chief Minister Shahbaz Sharif visited Iranian city Mashad previous year where waste was converted into energy. The RDF is not only a source of energy and revenue but also helps maintain cleanliness in the city. The municipal authorities would now try to lift maximum quantity of garbage and the streets will remain clean round the clock, an official said. WIND ENERGY PROJECT A Project funded by Ministry of Science Technology Wind Energy is clean renewable source of energy and is also the worlds fastest growing energy resource. Pakistan Meteorological Department (PMD) with the financial collaboration of Ministry of Science Technology (MoST), has completed its project entitled Wind Power Potential Survey of Coastal Areas of Pakistan (Phase-I) in June 2005. Phase-II consisting of Wind Mapping of Northern Areas of Pakistan is own going since July 2005.The demand for energy has increased in tremendous proportions in the last few decades in Pakistan; the same is expected to increase further in the coming years. The primary sources of energy available in Pakistan are oil, natural gas, hydro and nuclear Power. At present oil accounts for approximately 45% of total commercial energy supply. The share of natural gas is 34% while that of hydel power remains roughly at 15%. The increase in cost of fossil fuel and the various environmental problems of large scale power generation have lead to increased appreciation of the potential of electricity generation from non-conventional sources. This has provided the planners and economists to find out other low cost energy resources. Wind and Solar energies are the possible clean and low cost renewable resources available in the country. The potential, for the use of alternative technologies, has never been fully explored in Pakistan. Wind power provides opportunity to reduce dependence on imported fossil fuel and at the same time expands the power supply capacity to remote locations where grid expansion is not practical. Recently conducted survey of Wind Power Potential along coastal areas of the country by Pakistan Meteorological Department (PMD), indicates that a potential exists for harvesting wind energy using currently available technologies, especially along Sindh coast. Gharo, one of the sites in Sindh where the wind data have been recorded and studied by PMD, has been selected for using the measured wind data the annual gross energy production by an 18 MW wind farm consisting of thirty 600 kW turbines will be 45 million kWh. Taking into account the wind turbine availability, net losses and wake effects in the wind farm the net annual energy production is estimated to 31 million kWh per year corresponding to a capacity factor of 28%. The total investment will be Rs: 850 million and pay back period will be 7-8 years. The capital cost of wind power projects ranges Rs 4 to 5 crore per MW. This gives a levelised cost of wind energy generation in the range of Rs: 2.50 to 3.00 per kWh, taking into consideration the fiscal benefits extended by the government. Wind Power Production There are two terms to describe basic electricity production. 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Efficiency, 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Capacity factor. Efficiency  refers to how much useful energy (electricity, in this case) we can get from an energy source. A 100 percent energy efficient machine would change all the energy put into it into useful energy. It would not waste any energy. There is no such thing as a 100 percent energy efficient machine. Some energy is always lost or wasted when one form of energy is converted to another. The lost energy is usually in the form of heat, which dissipates into the air and cannot be used again economically. How efficient are wind machines? Wind machines are just as efficient as most other plants, such as coal plants. Wind machines convert 30-40 percent of the winds kinetic energy into electricity. A coal-fired power plant converts about 30-35 percent of the chemical energy in coal into usable electricity. Capacity  refers to the capability of a power plant to produce electricity. A power plant with a 100 percent capacity rating would run all day, every day at full power. There would be no down time for repairs or refueling, an impossible goal for any plant. Coal plants typically have a 75 percent capacity rating since they can run day or night, during any season of the year. Wind power plants are different from power plants that burn fuel. Wind plants depend on the availability of wind, as well as the speed of the wind. Therefore, wind machines cannot operate 24 hours a day, 365 days a year. A wind turbine at a typical wind farm operates 65-80 percent of the time, but usually at less than full capacity, because the wind speed is not at optimum levels. Therefore, its capacity factor is 30-35 percent. Economics also plays a large part in the capacity of wind machines. Winds machines can be built that have much higher capacity factors, but it is not economical to do so. The decision is based on electricity output per dollar of investment. Capacity Factor, The annual energy output from a wind turbine is to look at the capacity factor for the turbine in its particular location. By capacity factor we mean its actual annual energy output divided by the theoretical maximum output, if the machine were running at its rated (maximum) power during all of the 8766 hours of the year. Example: If a 600 kW turbine produces 1.5 million kWh in a year its capacity factor is = 1500000: (365.25 * 24 * 600) = 1500000: 5259600 = 0.285 = 28.5 per cent. Capacity factors may theoretically vary from 0 to 100 per cent, but in practice they will usually range from 20 to 70 per cent, and mostly be around 25-30 percent. Pakistans first Wind Power Plant Pakistan has a considerable potential of wind energy in the coastal belt of Sindh, Balochistan and as well as in the desert areas of Punjab and Sindh. This renewable source of energy has however, not so far been utilized significantly. So far, large wind turbines for power generation have not been installed in Pakistan. However, about 30 wind mills for pumping water have been installed for experimental purposes in different parts of Sindh and Balochistan. In addition to the development activities in wind energy field for on grid electricity production, the wind energy is also being used for the electrification of remote off grid villages in the southern coastal areas of Pakistan. So far more than 18 villages have been electrified using micro wind turbines. Indigenous development of micro wind turbines has also commenced in Pakistan. Pakistans first ever Wind Power Plant of commercial scale was inaugurated by Prime Minister Syed Yousuf Raza Gilani on 19th April 2009 at Jhimpir, District Thatta, Sindh. PEACEFUL USES OF NUCLEAR ENERGY Nuclear technology for peaceful purpose is traditionally divided into five parts: Mining and processing of nuclear raw materials Mining and processing of nuclear raw materials, the production of enriched uranium, the fabrication of nuclear fuel elements, the design construction and operation of nuclear reactors and fuel reprocessing. Use in agriculture, medicine, industry, biology and hydrology Apart from the use of nuclear energy to produce electricity from power reactors, it has also been used extensively in agriculture, medicine, industry, biology and hydrology. Radiation is finding widespread use, like to improve the present varieties of fruit, vegetables and crops. The radiations given out by atomic reactors are sometimes used for the treatment of diseases like cancer. These radiations are also used to kill dangerous germs and insects in foods and cultivated fields. For the good of society The peaceful application of nuclear energy is one of several factors contributing to the process usually described as automation, more precisely perhaps: the process of rationalization, or the fusion of science and production in industry. Scientists have started using it for the good of society. Nuclear energy can be used for destruction as well as for construction Nuclear energy can be used for destruction as well as for construction. The world needs nuclear power and will need it more in the years to come. We can see the nuclear applications in industry, nuclear radiations and radioactive materials are providing more accurate control in the production of better and cheaper things. Produce electricity on a very large scale Another thing where Pakistan is lacking behind is the electricity. Nuclear energy can help is the supply of cheap electricity. Small amounts of radioactive materials are used in these plants to produce electricity on a very large scale. It can help in easy generation and regeneration of water to produce electricity. The best use of the nuclear energy is in the field of medical sciences, the diseases of the thyroid have been classified with the use of radio iodine which the gland absorbs far more easily. Other countries are also making efforts to produce electricity at cheap rates from atomic power plants. COAL TO GET ENERGY Coal is the cheapest and the most common fuel used directly or indirectly to produce electricity and heat in the world today. Global coal consumption was about 6.7 billion tons in 2006 and is expected to increase 48% to 9.98 billion tons by 2030, according to the US Energy Information Administration (EIA). China produced 2.38 billion tons in 2006. India produced about 447.3 million tons and Pakistan mined only about 8 million tons in 2006. 68.7% of Chinas electricity comes from coal. The United States consumes about 14% of the world total, using 90% of it for generation of electricity. The U.S. coal-fired plants have over 300 GW of capacity. Thar desert region in Pakistan is endowed with one of the largest coal reserves in the world. Discovered in early 1990s, the Thar coal has not yet been developed to produce usable energy. With the devastating increases in imported oil bill and the growing shortages of gas and electricity  in the country, the coal development is finally beginning to get the attention it deserves. Coal contributes about 20% of the worldwide greenhouse gas emissions but it is the cheapest fuel available, according to  Pew Center  on Global Climate Change. It can provide usable energy at a cost of between $1 and $2 per MMBtu compared to $6 to $12 per MMBtu for oil and natural gas, and coal prices are relatively stable. Coal is inherently higher-polluting and more carbon-intensive than other energy alternatives. However, coal is so inexpensive that one can spend quite a bit on pollution control and still maintain coals competitive position. It does seem that Pakistan is finally getting serious about utilizing its vast coal resources to produce electricity and gas. Talking recently with GeoTVs Hamid Mir, Pepco Managing Director Tahir Basharat Cheema shared the following list of coal projects being launched: 1. The Sind Government has awarded a 1200 MW project to extract Thar coal and produce electricity to Engro Power. 2. A similar 1200 MW project is being undertaken by Pepco in Thar. The Pepco project also includes a 700 Km transmission line to connect Thar plants with the national grid. 3. An experimental project for underground coal gasification is being built by Pakistani nuclear scientist Dr. Mubarakmand to tap underground coal to produce 50 MW. 4. Another experimental 50 MW project using pressure coal gasification is planned by Pepco. Thar Coal Power Project Pakistan, Gasifications and Deposits Today Pakistan is facing severe shortage of energy and electricity.  Pakistan energy crisis and its solution  is much debated issue in Pakistan and coal is important part of that debate. Pakistan is not using coal for the energy production and only 1% of energy is obtained from coal. Overall theglobal share of coal in power generation is 38%, the share of coal in energy production of China is 72% while 56% for India and more than 59% for US. Coal is found in all four provinces of Pakistan and especially Sindh has huge reserves of coal located in Lakhra, Sondra, Thar and Badin. The Thar coal deposits alone estimated at 185 billion tones.  Thar coal deposits were discovered in 1992 and it is irony that even after 18 years Pakistan fails to use this great source of energy production. Bureaucratic red tapism and centre-province tussles are main  reasons of failure of Thar coal   Pakistan project. The only viable project so far remains the coal-based 450 MW power plant in Lakhra. Lakhra coal Development Company has 44 mines fully developed. Recently  Dr. Mubarakmand who is appointed the member of Planning Commission of Pakistan  launched the Underground  Coal Gasification  UCG project for the conversion of underground coal into gas without bringing it above ground. Coal gas will be used to generate electricity which is badly needed in country. But  Thar coal deposits  will take another three to four years before they start generating electricity. With initial projects Pakistan can produce over 10,000 MW of electricity for 30 years and this capacity can be enhanced up to the 50,000 MW in future. Critics of  Thar coal project  says that the quality of coal is not good and due to this inferior quality of Thar coal it is not possible to generate electricity. Their other objection is that soil of those areas is also not suitable and can cause many technical problems. Thar coal project is of great importance for Pakistan. The electricity produced from the Thar coal project will cause only rupees 4 per unit and it will drastically improve the situation of electricity in country. Although due to climate change now world is against the coal-based power generation but major world powers are using coal as major source of energy generation. Pakistan can still opt for coal-fired power plants because it is not a big polluter and its contributions to gas emissions are hardly one per cent.  Coal reserves in Pakistan  are huge and  coal gasification in Pakistan  in new phenomenon which can help Pakistan to come out of this energy crisis. HYDRO POWER The most frequent way using in Pakistan is the hydro power, as electricity is one of the major problem now a day for Pakistan, because most of the business and other factory work or local work is done with the help of electricity. So its a major source of energy for the Pakistan and hydro power is one of the important and frequently used method used by Pakistan for the production of the electricity. Hydro power is generated by using electricity generators to extract energy from moving water. Historically people used the power of rivers for agriculture and wheat grinding. Today, rivers and streams are re-directed through hydro generators to produce energy, although there arepros and cons  as far as local ecosystems are concerned. The articles on this page explore the use of water to generate electricity. Solutions Short term solution Solution of current losses in the system is 24% The methodology that will provide immediate relief is the conservation and judicious use of whatever little energy is being produced in the country. The current losses in the system are 24% of the total power generated. These include losses incurred during transmission and distribution as well as due to theft. Wasteful consumption such as businesses remaining open till late at night and unnecessarily brightly lit also contribute to losses. By reducing these to 10 % we can save up to 300 MW of energy. The government should enforce shutting down businesses and forbidding excessive and unnecessary lighting during late hours. Zoning should be enforced in cities. Power switched off at scheduled hours in market zone Market zones can have their power switched off (load sh

Strategic Recommendations for Red Bull

Strategic Recommendations for Red Bull Keeping the Red Bull Flying - Strategic Recommendations to Build  the Brand and Drive Revenue Growth Since its launch in 1995 in Austria, Red Bull has, in essence, created the hip and fashionable category of â€Å"functional energy drinks†. Its marketing program has been the epitome of â€Å"buzz† marketing in which pull strategies are utilized to expand product distribution methodically on a global scale. The promotion of Red Bull has been pure and focused on the elements of the product: the distinctive silver and blue 250mL can, the singular marketplace offering, the unique logo and underlying mantra â€Å"Energy Drink† followed by a campaign of selective introduction to the particularly â€Å"cool† consumers via sampling and endorsement by personalities synonymous with the brand personality of the product. Judging by results alone, the remarkably consistent (albeit with the notable inconsistency of the United Kingdom product introduction) marketing plan has been a tremendous success as evidenced by the entrance of so many â€Å"me-too† products. Despite the entry of the â€Å"big dogs† (i.e., Coca-Cola, Pepsi, et al), Red Bull had managed to achieve sales of near $1billion by the end of 2001. The success of the bran is also evident by the exorbitant price premium that consumer are willing to pay ($1.99 $3.00) for just 8.3 fluid ounces of product that was until recently, only available in a single serving (initial offering of 4- packs retained the pricing per ounce of the single serving size). The targeted audience for this product is, â€Å"anyone†¦ who is fatigued [mentally or physically].† Despite this shotgun approach, penetration is far deeper in younger demographics, especially the 14-19 groups (65% in Austria, 28% in the UK). A large part of the product’s continuing success is the uniform consistency of the brand image as it is positioned in each market. Competing on the basis of a premium product consumable by anyone with the universal need to reduce fatigue, the product has taken first-mover advantage and remained on top by the maintenance of a premium product that fulfills a ‘commoditized-niche’ need of the consumer. In terms of the Red Bull’s competitive position, the emergence of the category and the success of Red Bull has created a highly competitive field of me-too and novel products. Despite this competition, Red Bull remains a large but niche product that has become a powerful â€Å"original† brand. Threats to their market position include the wake of new and existing products from companies with deep pockets, extensive distribution networks and substantial marketing prowess – some of the 75% (in the UK) market share will be lost (Choeke 2005, p.3; Clark 2005; Euromonitor 2005, p. 3). The opportunities that Red Bull has are a direct result of their weaknesses: a single product made in a single location. This is the epitome of the clichà © that warns against putting all one’s eggs into a single basket. As a consequence, Red Bull places a strong emphasis on conservative inventory strategies by having 45 – 60 days of products at distribution centers (in the US) (Modern Materials Handling 2005), p. 11). While the emphasis on being at the shelf is admirable, this represents a significant (up to almost 17%) of ones annual volume sitting around – 17% of one’s annual revenue tied up in accounts receivables. To continue to build upon this success, it is recommended that Red Bull consider a two-fold strategy. First, there is considerable equity in the brand and the beverage that can be leveraged significantly in a brand extension of a product such as an ‘energy bar’. The key risk of this strategy is that the pure, singular product offering of today will be diluted. Despite this risk, the extension of what Red Bull actually represents does not necessarily dilute but can likely reinforce the idea that the brand of Red Bull represents, â€Å"what you consume [not just drink] when you are fatigued† versus the more restricted â€Å"drink† cateogory. By redefining the frame-of-reference, the category can be effectively extended and a like-branded product such as â€Å"Red Bull Solid Fuel† can effectively capture money left on the table while presenting minimal risks for damaging the current substantial brand equity of the beverage product alone. This brand exte nsion is compatible with the spirit of the current product, a key factor in the likelihood of consumers accepting and even embracing an additional product (Yeung Wyer 2005, p. 495). An alternative to â€Å"SolidFuel† is an additional beverage such as a sports drink. While this is a legitimate possibility, the risk of brand dilution is greater as both products are beverages though intended for different consumers. SolidFuel is a different but related category that seeks to gain a larger share of wallet though not necessarily expanding the existing customer base. This product will complement rather than potentially compete with the original Red Bull product and utilize the paradigm of a â€Å"branded house† rather than a house of [potentially competing] brands (Aaker Joachimsthaler 2000, p. 9), In addition to efforts to grow revenues through brand extensions, an additional recommendation alluded to earlier, it that Red Bull should expand production from solely Austrailia to a site in Europe and North America. By having a single facility to product product for a globe, unnecessary costs are being built into the supply chain. In addition to being forced to produce, manage, move and store massive quantities of material, there is the presence of a great deal of risk if something should happen. With but a few additional sites, risk can be virtually eliminated and distribution and holding costs significantly reduced. To address the concern of the fact that Red Bull is perceived to be a niche’ product, it is recommended that a action be taken to build brand awareness and specifically to penetrate both deeper and in additional demographic segments, it is recommended that Red Bull develop mass media advertisements such as television spots. These clips should feature a key â€Å"fatigue driver†. By this, it is meant that activities besides extreme physical exertion should be utilized such as: A long road-trip – This should feature a middle-aged, yet well-groomed commercial truck driver that focuses on a route map. This map should prominently feature a long line which traverses several states. Further, this individual should eschew coffee, instead, he should be shown enthusiastically consuming a Red Bull . A series of ‘relentless’ meetings – This clip should show a clock indicating an early hour and a business meeting ‘in progress’ that, according to the clock, keeps going. Similar to the above example, the shot should demonstrate that Red Bull is an attractive alternive or substitute for coffee and could also play upon the feature s of consistent quality of Red Bull (versus the variance of a secretary’s coffee making skill). A grueling school assignment – The obvious shot would include a study group at a late hour†¦ just beginning to study for a major test of solve a lengthy problem. Of course, Red Bull is there. Each of the above scenarios are representative of mental or physical fatigue and the â€Å"break-through† that can be attained by the key benefits and attribute of the Red Bull product. These also particularly lend themselves both to brand extension and extensions of the current ‘most likely to use’ demographic segment. In summary, Red Bull has seen seemingly indefatigable success of a single product. By taking steps to simultaneously launch â€Å"SolidFuel†, the result will be the success that is achieved simply by meeting the already expressed needs and desires of the marketing with a product that is positioned to leverage the current awareness, recognition, and image of the current product. As this strategy entails the creation of a category-extension, there is minimal risk of the dilution of the powerful core brand value and the image that is currently held. Further, to maintain and even build the markets for these products, Red Bull should move away from the successful cartoon-type advertisements and focus on the â€Å"next thing† for a fickle consumer mass. This advertising should be of an experiential nature that focuses on situation in which Red Bull [products] can be utilized for a key benefit while each advertisement â€Å"closes† with a central brand reinforcing image such as the Red Bull logo. Works Consulted Aaker, D., and Joachimsthaler, E. (2000, Summer). â€Å"The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge†. California Management Review, (42)4, pp. 8-23. Choeke, M. (2005, October 11). â€Å"Coke Eyes Red Bull with Launch of Still Energy Drink†. Marketing Week. October 11, 2005 edition. Clark, N. (2005, December). â€Å"Coca-Cola adds Taurine to Product†. Marketing, December 14, 2005 edition. Euromonitor. (2005, December). â€Å"UK Market for Functional Drinks†. Euromonitor – Market Research Monitor. Accessed online March 9, 2006. Modern Materials Handling. (2005, December). â€Å"How Red Bull Puts a Charge in It’s Supply Chain†. Modern Materials Handling, p. 11. Yeung, C., and Wyers, R. (2005, November). â€Å"Does Loving a Product Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations†. Journal of Marketing Research (42), pp. 495-506.